MEET THE FAMILY

For over 55 years, we've grown our portfolio one brand at a time - welcoming in high-quality, hard-working brands only after we're convinced they'll spark growth for our company and opportunity for our partners.

PURPLE PASSION

Originally launched in 1986, Purple Passion was a pioneer in the Ready-to-Drink category. College students made the drink in bathtubs and metal containers on campuses nation-wide. Branded with the Everclear® name and canned for convenience, it was an immediate success, with sales reaching almost 1 million cases! Now, the original formula is back!

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