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Our Story


Our Values

Luxco embraces three core values to guide us in our mission and keep us on the right path: Integrity, Respect, and Commitment.

Our Mission

Luxco is a consumer products company mindful of the past, yet focused on the future. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners through optimized resources, incomparable service and an innovative brand portfolio.

Meier's Beverage Group

Meier’s Beverage Group is a wholly-owned subsidiary of Luxco and a leading producer, bottler, importer and marketer of specialty beverage alcohol and non-alcohol products with an outstanding portfolio of wines, juices and other spirits.

The Meier’s Beverage Group consists of three entities:

Meier’s Wines –

Meier’s Juices –

Meier’s Business Services -