(ST. LOUIS) August 14, 2018 – El Mayor® Tequila has launched two new limited release editions – El Mayor Cask Finish Limited Release and El Mayor Single Estate Blanco Limited Release.

The El Mayor Cask Finish Limited Release is an imaginative reposado tequila, distilled from estate-grown Blue Weber agave and aged for nine months in French oak chardonnay casks. This tequila is made from hand-selected agave, slow-cooked for 28 hours and gently pressed before double distillation and then rested for nine months in the French oak barrels in the back of the hacienda for ultimate flavor. This premium tequila is meant to be sipped and savored on its own, due to its high quality and flavor profile.

The El Mayor Single Estate Blanco Limited Release is an evocative tequila, sourced entirely from the Los Lobos Plantation in Jalisco, Mexico. This tequila was created from 3,500 hand-selected agave plants that were tended for seven years and harvested meticulously by hand. This is a true expression of this special place, with notes of agave and wild herbs on the nose and a full, intense bouquet with every sip. This tequila is unrested and crystal clear.

The mastermind behind these two new variants is Graciela González, fourth generation distiller and daughter of master distiller, Rodolfo González, at Destiladora González González, which produces El Mayor tequila.

“Growing up in the tequila industry, I have developed a great interest in creating different spirits and bringing together two of my favorites, tequila and wine, was the inspiration behind the Cask Finish Limited Release,” says Graciela González. “For the Single Estate Limited Release, we chose agave plants from a plantation very special to my father and only the agave that grows between the rocks and on the hills, tricky terrain that allows it to develop higher sugar levels.”

The Limited Release editions will be available nationwide in very limited quantities – less than 5,000 bottles for each variant. The pricing for these products will fall within the ultra-premium tequila pricing. Both variants will be available in 750ml bottles and are 40% ABV.

For more information on El Mayor, visit ElMayor.com.


About Luxco
A leading producer, supplier, importer and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. Lux Row Distillers is bringing the family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky and is now the home of Luxco’s bourbon portfolio, including Rebel Yell, Blood Oath, David Nicholson, and Ezra Brooks. Luxco has also built a new distillery in the highlands of Jalisco, Mexico – Destiladora González Luxco – where the company’s 100 percent agave tequilas, El Mayor and Exotico, will be produced. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit www.luxco.com.

For more information, contact:
Pia Reinhold at preinhold@commongroundpr.com or Collen Barry at cbarry@commongroundpr.com.