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April 6, 2018

YELLOWSTONE® BOURBON SUPPORTING AMERICA’S NATIONAL PARKS

This year, Yellowstone® Bourbon will be launching a cause marketing program that harkens back to its iconic roots, as the bourbon was originally named after Yellowstone National Park in 1892. There are over 400 National Park sites across the country, and together they welcome more than 300 million visitors per year! Yellowstone Bourbon and Limestone

BLOOD OATH® PACT NO. 4

The 2018 Blood Oath® release, Pact No. 4, is a masterful union of three well-bred Kentucky straight bourbons that come together for a unique and complex flavor profile. The first is an extra aged 12-year-old bourbon that provides a mellow, smooth finish with deep oak undertones, while the second is a rich 10-year-old bourbon that

EMPLOYEE SPOTLIGHT: SCOTT SOWLES – IT SPECIALIST

Born in Colorado Springs, Colorado, IT Specialist Scott Sowles has lived in 49 of the 50 states, thanks to being a military brat, he says. After settling down in Missouri in 1993, Scott is proud to call St. Louis home. He has worked in Luxco®’s IT department since 2010, where his primary responsibilities are to

LUXCO® BRANDS RACKING UP INDUSTRY AWARDS

The awards just keep coming for our Luxco® brands! The 2018 Growth Brand Awards from Beverage Information Group includes awards for Rebel Yell® Whiskey, Exotico® Tequila, Juarez® Tequila, and Ezra Brooks® Whiskey. These brands will be featured in the March/April issues of Beverage Dynamics, Cheers, and StateWays and recognized by the industry at the next

CRAFTING COCKTAILS AT THE SAN ANTONIO COCKTAIL CONFERENCE

Limestone Branch Distillery mixed, poured, and sipped with some of the country’s top bartenders and cocktail aficionados at the San Antonio Cocktail Conference (SACC) in January. During the Saturday Tasting Suites, Limestone Branch Distillery Ambassador, Stephen Fante, captivated audiences with the distillery and brand story, while Master Distiller, Steve Beam, explained the intricacies of craft

LUXCO® IN THE COMMUNITY REMEMBERING JERRY BREY

Jerry Brey was a beloved member of the Luxco® community throughout the 36 years he worked for the company, and one of the few employees in the company’s history lucky enough to work for all four generations of Luxco owners. Whether he was running distributor houses for the Lux family in Missouri, overseeing the Midwest

DENVER INDUSTRY NIGHT CELEBRATING EXOTICO® TEQUILA

Cocktails, performers, and interactive branded elements brought Exotico® Tequila to life at the Exotico Tequila Industry Night in Denver, Colorado this winter. Held at Ophelia’s Electric Soapbox, the event supported RNDC Colorado – and the key accounts that helped get them there – in exceeding their 2017 goal by hitting approximately 20,000 cases. More than

SALVADOR’S® LAUNCHES TWO NEW EXCITING FLAVORS

Everyone’s favorite ready-to-drink margaritas, Salvador’s®, is launching two new innovative flavors to join its lineup of cocktails – Spicy Lime Margarita and Top Shelf Strawberry Margarita. The Spicy Lime Margarita is the newest addition to Salvador’s flagship line of products. Made with tequila and triple sec, it offers just the right kick of spice and

REBEL YELL® LAUNCHES REBEL & RECORDS CONTEST

Rebel Yell® Bourbon is now spinning its nationwide Rebel & Records Contest, inviting Rebel Yell fans to share a photo of themselves “Letting Your Rebel Spirit Be Heard” to www.rebelandrecords.com for a chance to win one of more than 1,000 music-themed prizes. Three grand prizes will be awarded based on creativity, uniqueness, personality, communication of

EVERCLEAR® ENCOURAGES CONSUMERS TO GET CREATIVE

A clean slate, a blank canvas, and endless potential – three ways to describe the many benefits of experimenting with Everclear in mixology. The higher alcohol content, and clean taste, gives Everclear® an edge in its ability to extract flavor, making it ideal for infusions. Everclear continues its Make It Your Own campaign, highlighting the

EMPLOYEE SPOTLIGHT: MARLA MENDEZ – DIVISION MANAGER

As Division Manager of the Pacific Northwest, Marla Mendez covers Washington, Alaska, Hawaii, and Nevada. Marla works closely with all departments at the distributor in each state to implement pricing and programming for Luxco brands, and to grow cases and gross margin. Marla started with Luxco as a promoter for Washington and Oregon in 2009,

LUX ROW DISTILLERS™ UPDATE

Lux Row Distillers™ has had a busy winter as the distillery continues to make progress toward its grand opening this spring. It’s hard to believe that less than two years ago, we were just planning our ground-breaking ceremony. This winter, all of the distilling equipment was installed and prepared to start distilling some of Kentucky’s

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