LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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March 18, 2024

Penelope Bourbon returns to Rio

Limited-release straight bourbon whiskey features double cask finish of honey and Amburana ROSSELLE, N.J. (March 18, 2024) – Looking for a carnival in a bottle? Penelope Rio is set to deliver. Arriving on shelf in March, Penelope Rio will be available at a suggested retail price of $89.99 per 750-ml bottle. This year’s installment will
March 14, 2024

Dos Primos Tequila and Ducks Unlimited announce partnership

Beginning in 2024, the entire family of Dos Primos Tequilas will be designated as a Proud Partner of Ducks Unlimited MEMPHIS, Tenn. (March 14, 2024) – Ducks Unlimited (DU) and Dos Primos Tequila have entered into a partnership that designates the entire family of Dos Primos Tequilas as a Proud Partner of Ducks Unlimited –
March 11, 2024

Yellowstone Kentucky Straight Bourbon Whiskey Finished in Rum Casks now available

New variant is second release within Yellowstone’s Special Finishes Collection ST LOUIS (March 11, 2024) – As it continues to meet demand for innovative expressions of bourbon, Kentucky-based Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask Finish. This is the latest inspiration from Limestone Branch Distillery
March 7, 2024

Lux Row Distillers introduces Rebel 100 6-Year Bourbon

Handcrafted from Rebel’s traditional wheated mash bill, new extra-aged bourbon boasts a full flavor and smooth finish ST LOUIS (March 7, 2024) – Lux Row Distillers announced the introduction of Rebel 100 6-Year Bourbon, handcrafted according to the original, time-honored wheated recipe since 1849. The new addition will be available nationwide later this month at
The Quiet Man Single Malt Release
March 4, 2024

The Quiet Man Irish Whiskey introduces Barman’s Code, a limited-edition 10-year-old single-malt Irish whiskey finished in Marsala wine barrels

The ultra-premium Irish whiskey variant will be available in March  ST LOUIS (March 4, 2024) – It’s the best of both worlds. Award-winning Irish whiskey from Northern Ireland and a touch of sweet Marsala wine from Sicily come together in Barman’s Code, the first in a series of limited-edition offerings from The Quiet Man Irish
February 15, 2024

Saint Brendan’s Irish Cream Introduces Espresso Variant

New product brings the perfect pairing of coffee and cream into a traditional Irish cream  ST LOUIS (Feb. 15, 2024) – The espresso martini just got a rich and decadent upgrade with the launch of Saint Brendan’s Irish Cream Espresso. Made with award-winning, triple-distilled Irish whiskey, all-natural cream from Irish dairy farms and robust coffee
Penelope Bourbon Tokaji Cask Finish Release
February 6, 2024

Penelope Bourbon releases small-batch Tokaji Cask Finish

Annual release of award-winning variant hits shelves in February ROSSELLE, N.J. (Feb. 6, 2024) – It’s back! Award-winning Penelope Bourbon Tokaji Cask Finish will start arriving at retail in February. A limited-allocation of 1,900 (6-pack) cases will be available at a suggested retail price of $89.99 per 750-ml bottle. Rich and decadent, Tokaji Cask Finish
January 16, 2024

ROSS & SQUIBB DISTILLERY COMPLETES FIRST PROJECT WITH THE CHRIS LONG FOUNDATION’S WATERBOYS INITIATIVE TO COMBAT WATER SCARCITY IN KENYA

ST LOUIS (JAN. 16, 2024) – Lawrenceburg, Indiana-based Ross & Squibb Distillery, in partnership with NFL legend Chris Long and his Foundation’s Waterboys initiative, announced the completion of their combined efforts to bring a lasting source of clean, safe water to a community of 1,600 people in arid southern Kenya. In summer 2023, a deep
January 9, 2024

Richard Childress Racing Announces Multi-Race, Multi-Year Partnership with Rebel Bourbon

Rebel Bourbon to Sponsor Richard Childress Racing and Driver Kyle Busch in the NASCAR Cup Series WELCOME, N.C. (Jan. 9, 2024) – Bardstown, Kentucky-based Rebel® Bourbon has signed a sponsorship agreement with Richard Childress Racing to become an official sponsor, positioning the award-winning bourbon as the official bourbon of Richard Childress Racing, the No. 8 Chevrolet,
Rebel Small Batch Reserve
November 28, 2023

Lux Row Distillers introduces Rebel Small Batch Reserve Kentucky Straight Bourbon Whiskey

Hand-selected barrels, blended in small batches and bottled at 110 proof, deliver intensified flavors from Rebel’s traditional wheated mash bill. ST LOUIS (Nov. 28, 2023) – Lux Row Distillers announced the release of Rebel Small Batch Reserve Kentucky Straight Bourbon Whiskey, featuring barrels that were hand-selected by Lux Row Distillers Master Distiller John Rempe and
November 20, 2023

MGP Distillery in Bardstown, Kentucky, Earns EPA’s ENERGY STAR® Certification for Superior Energy Efficiency

Outperforms similar U.S. Plants on measure of energy efficiency. Bardstown, KY., NOV. 20, 2023 — Lux Row Distillers, the Bardstown, Ky., home of award-winning brands including Ezra Brooks, Rebel and Blood Oath bourbons, has received ENERGY STAR certification from the U.S. Environmental Protection Agency. It is one of eight distilleries to first receive the certification
October 9, 2023

Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves to Launch in October

The first release within Yellowstone’s new Special Finishes Collection will be the latest full-time member of the Yellowstone brand family ST LOUIS (Oct. 9, 2023) – Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves – the first release within the brand’s Special Finishes Collection and the latest inspiration from Limestone Branch Distillery Master Distiller
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