LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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July 14, 2020

Limestone Branch Distillery Launches 2020 Edition of Yellowstone® Limited Edition

This year’s edition also highlights a new upgraded look for the brand (Lebanon, Ky.) July 14, 2020 – The 2020 edition of Yellowstone® Limited Edition Kentucky Straight Bourbon will be on shelves in September, just in time for National Bourbon Heritage Month. This year’s edition features a seven-year-old straight bourbon finished in French Armagnac barrels.
April 20, 2020

Luxco Launches Vita Frute® Vodka Soda

Company adds new products to ready-to-drink portfolio ST. LOUIS (April 20, 2020) — Luxco launches Vita Frute® Vodka Sodas, a new addition to Luxco’s ready-to-drink portfolio, featuring unique and refreshing flavors. Vita Frute® Vodka Soda cans are crafted with American-made vodka, club soda and all natural flavors. The result – a deliciously, refreshing cocktail with
March 26, 2020

The Food Network & Cooking Channel South Beach Wine & Food Festival Presented By Capital One Launches SOBEWFF® & FIU Chaplin School Hospitality Industry Relief Fund With $1 Million In Initial Donations

Thursday, March 26, 2020 – Fund to provide immediate financial support to independently owned and operated restaurants and bars in South Florida impacted by the COVID-19 pandemic – MIAMI BEACH, Fla.–(BUSINESS WIRE)– The Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®) has launched the SOBEWFF® & FIU

March 24, 2020

Blood Oath Pact No. 6 Launches This Spring Finished in Cognac Barrels

Bourbon Series Continues To Release Successful Expressions BARDSTOWN, KY (March 24, 2020) – In its sixth year, the Blood Oath ultra-premium bourbon series continues to see unique expressions – Blood Oath Pact No. 6 launches this spring. The series – a creation of Lux Row Distillers’ Head Distiller and Master Blender John Rempe – combines
March 2, 2020

El Mayor Tequila® Debuts New Logo and New Look

Premium tequila family of products updates packaging, label and logo ST. LOUIS (March 2, 2020) – El Mayor® Tequila has debuted a fresh look. The brand updated their logo and launched a new, contemporary packaging. The new bottle features embossed details around the neck and base, in addition to a completely redesigned front and back
February 19, 2020

Lux Row Distillers Re-Launches Daviess County Kentucky Straight Bourbon

BARDSTOWN, KY (February 19, 2020) – To pay homage to the rich distilling tradition of Daviess County, Kentucky, Lux Row Distillers is re-launching Daviess County Kentucky Straight Bourbon – an ultra-premium family of bourbons, with three variants. This unique bourbon launches this week and consists of a mixed mash bill of both wheated and ryed
November 7, 2019

Limestone Branch Distillery Launches Bowling & Burch Premium Gin

(Lebanon, KY.) November 7, 2019 – Limestone Branch Distillery launched a new world gin, Bowling & Burch. The gin is named after Head Distiller Steve Beam’s two sides of the family who were in agriculture and also horticulture enthusiasts. “This new world gin was born from the passion my ancestors and I have for gardening,
September 16, 2019

El Mayor Tequila Introduces New Variant, El Mayor Cristalino

(ST. LOUIS) September 16, 2019 – El Mayor® Tequila has launched El Mayor Cristalino, a brilliantly crystal clear añejo tequila and the newest variant to the award-winning family of products. El Mayor Cristalino is an ultra-premium handcrafted tequila artfully blended from the finest añejo tequila, selected for its well-balanced oak flavors. “To achieve the crystal
April 22, 2019

Rebel Yell® Launches New Look for Brand Lineup

Bourbon brand releases packaging enhancements and new variant BARDSTOWN, KY (April 22, 2019) – Rebel Yell Kentucky Straight Bourbon has a new look for its brand lineup. The updated packaging reinforces the brand’s rebellious spirit and elevates the brand’s look, bridging the gap between its proud heritage and modern tastes. The new bottle features an
March 18, 2019

Blood Oath Pact No. 5 Launches This Spring

Fifth expression in ultra-premium series is finished in Caribbean rum casks (St. Louis) March 18, 2019 – Blood Oath Pact No. 5 – the fifth installment of the acclaimed Blood Oath ultra-premium bourbon series – launches in April. The Blood Oath series, the creation of Lux Row Distillers’ Head Distiller and Master Blender John Rempe,
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