Fletcher Buchman joined Luxco’s Marketing Department in September of 2014 as the Whiskey Brand Manager. For four years, he managed the company’s whiskey portfolio marketing efforts, helping launch many of the recent successful products. In late 2018, he was promoted to Marketing Director and now oversees the Marketing Department at Luxco.

“The best part of my job is introducing new brands and products that consumers are excited to buy, such as Rebel Yell® 10 Year Single Barrel, Old Ezra® 7 Year Barrel Strength and Yellowstone® Limited Edition,” he says. “It’s a constant challenge to make our brands relevant and it’s rewarding to see them grow and receive positive reviews from both the industry and consumers.”

Originally from Baltimore, Fletcher moved around a lot, having lived in Williamsburg, Syracuse, Houston, Charlotte and Washington, DC, before moving to St. Louis in 2006. When not at work managing brand timelines and launches, he enjoys mountain biking and collecting vinyl records.

Fletcher and his wife, Heather, have two children who keep them busy with sports and activities.

Favorite movie?
Wonder Boys. It’s underrated but has an all-star cast of Michael Douglas, Frances McDormand, Robert Downey Jr, Tobey Maguire and Katie Holmes

Place you would like to travel to?
Monaco to see the Formula 1 race

Favorite cocktail?
David Nicholson Reserve® on the rocks

Famous person you would like to meet?
Keith Richards

Last book you’ve read/favorite book?
Favorite book: The Life and Times of the Thunderbolt Kid by Bill Bryson, Last good book: Born To Run by Bruce Springsteen