Title: Trade Marketing Manager

Joyce joined Luxco this past August in the newly created position of Trade Marketing Manager. On a day-to-day basis, she manages value and sales-owned brands, works closely with Field Marketing Managers on creative execution, as well as coordinates sourcing and manages relationships with vendors.

Joyce’s work experience was mostly in agencies and advertising. Prior to joining Luxco, she was at Group 360 as an account executive working with Anheuser-Busch brands and trade marketing. A native St. Louisan, she enjoys a wide variety of hobbies outside of work including bike riding, playing board games, crocheting, and going to the movies.

Get to know Joyce Freiberger:

Best Word to Describe You – Sassy

Favorite Movie – All the Disney Movies

Favorite Sport – To Play: Tennis, To Watch: Gymnastics

Favorite Cocktail – Ginger Mule (made with Rebel Yell Ginger, of course)

Famous Person You Would Like To Meet – Ryan Reynolds

“I see how passionate everyone is about their job, and it drives me to create strategies to continue to improve communication with the Field Marketing Managers and ultimately sell more product.”