Since 1986, Purple Passion has captured the hearts of college students everywhere… and now we are ready to turn back the clock and re-capture the glory days of this pioneer in the Ready-To-Drink space.

Introducing the re-launch of the original formula of Purple Passion! This revival will take the place of the current formula and packaging, and includes an improved, carbonated taste, enhanced packaging, and focused support to help you sell-in this new SKU.

Check out the Re-Launch Presentation for more details. Also, please view the important information and dates below regarding the SKU transition.

Important Information & Key Dates

  • Open States:
    • Orders placed for current SKUs will still be filled: Today – February 28th
    • Luxco accepting orders for new SKU: Today
    • Current SKU is discontinued: March 1st
    • New SKU will begin shipping: March 1st
  • Control States:
    • In process of registering the new SKU in all states. Orders for the current SKUs will still be filled until registration is complete. Anticipated registration by state will be communicated in the near future

***Please contact Laura Bogart with any comments or questions.