Luxco® Brands Shine at ProWein International Trade Fair in Germany
This year’s ProWein International Trade Fair for Wines and Spirits had a record attendance of more than 61,000 visitors from 142 countries. Luxco® brands had a strong presence at the event with an impressive booth buildout, featuring Rebel Yell®, Ezra Brooks® and Yellowstone® Kentucky Straight Bourbons, The Quiet Man Irish Whiskey, Exotico® and El Mayor® tequilas and Saint Brendan’s® Irish Cream.
A three-day show taking place for the past 25 years, ProWein is the world’s largest and most important trade fair for wine and spirits.
“We received very positive reviews on our whiskey portfolio from visitors to our booth,” says Greg Mefford, International Sales Director at Luxco. “This year, we seemed to have more buyers from South and Central American importers, which is an area that Luxco is looking to expand in 2019, so we were pleased with the event as a whole.”
Here’s to more international success for our brands in 2019!