August 7, 2018 (St. Louis) — The Luxco brand portfolio earned 24 awards at the 10th annual Spirits International Prestige (SIP) Awards competition held May 19th, 2018, in Newport Beach, California. The brands honored include: El Mayor, Exotico and Juarez Tequila; Salvador’s Margarita; Pearl Vodka; Everclear Grain Alcohol; Minor Case Rye Whiskey; and Yellowstone Select, Ezra Brooks, Rebel Yell and David Nicholson Kentucky Straight Bourbon Whiskies.

Most notably, both El Mayor Tequila Añejo and Extra Añejo earned the prestigious Platinum award in their respective categories.

In addition, all four varieties of El Mayor Tequila earned accolades, as did both varieties of Exotico Tequila – all crafted in the highlands of Jalisco, Mexico and imported by St. Louis-based Luxco. Pearl Vodka, Minor Case, Ezra Brooks, Rebel Yell and David Nicholson were recognized with the Platinum award, while Yellowstone and Salvador’s earned Double Gold medals at the competition, as well.

“It’s a huge honor to be recognized at the SIP Awards because it’s the only competition out there where the judges are actual consumers,” says David Bratcher, President at Luxco. “And to have so many of our brands recognized, and awarded top marks, on such a competitive playing field is a true testament to the high-quality products of our brand portfolio.”

The awards include:

El Mayor 100% Blue Weber Agave Tequila:

  • Extra Añejo: Platinum award, Consume Choice Award
  • Añejo: Platinum award, Consumer Choice Award
  • Blanco: Double Gold award, Consumer Choice Award
  • Reposado: Bronze award, Consumer Choice Award


Exotico 100% Agave Tequila:

  • Reposado: Gold award, Consumer Choice Award
  • Blanco: Bronze award, Consumer Choice Award


Pearl Vodka: Platinum award, Consumer Choice Award

  • Cucumber: Gold award


Yellowstone Bourbon Whiskey:

  • Limited Edition 2017: Double Gold award
  • Select: Gold award, Consumer Choice Award


Minor Case Straight Rye Whiskey: Platinum award, Consumer Choice Award


Everclear Grain Alcohol: Bronze award, Consumer Choice Award


Ezra Brooks Kentucky Straight Bourbon Whiskey: Platinum award

  • Cream: Double Gold award
  • Straight Rye: Gold award


Rebel Yell Kentucky Straight Bourbon Whiskey: Platinum award

  • 10 Year Single Barrel: Platinum award
  • Small Batch Rye: Platinum award


David Nicholson Kentucky Straight Bourbon Whiskey:

  • Reserve: Platinum award
  • 1843: Bronze award


Juarez Tequila:

  • Silver: Silver award
  • Gold: Bronze award


Salvador’s Margarita:

  • Spicy Lime: Double Gold award
  • Top Shelf Strawberry: Silver award


The SIP Awards have become an increasingly popular and important international competition – where consumer taste is king. In addition to boosting brand recognition, award winners enjoy the power of consumer choice credibility. The SIP Awards panel members have no affiliation with marketers, wholesalers or spirit label distributors; judging is conducted by the consuming public. Each spirit is presented undiluted and chilled, and the judging panel scores based on aroma, taste and finish in a blind tasting. Award levels include Bronze, Silver, Gold, Platinum and Best of Class Platinum. This year’s competition was the largest one to date with 673 spirits and 118 consumer judges.

For more information about these products, please visit,,,,,,,,,, and


About Luxco

A leading producer, supplier, importer, and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. In April 2018, Luxco opened its first bourbon distillery – Lux Row Distillers – bringing the Lux family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky. Lux Row Distillers is home to many of the company’s bourbon brands, such as Rebel Yell, Blood Oath, David Nicholson, and Ezra Brooks. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit

About the SIP Awards

Catering to the opinions and palates of the consuming public, the Spirits International Prestige (SIP) Awards present a unique, spirit-judging competition, unaffected by industry bias. To learn more about the SIP Awards spirits competition or for a complete list of winners please visit