Thanks to a pivotal game-five victory by the St. Louis Blues over the Chicago Blackhawks
on April 9th, Luxco was awarded the Black’N’Blue Cup Trophy – a coveted new award
representing the regular season rivalry between the St. Louis Blues (Luxco) and the
Chicago Blackhawks (Wirtz Beverage). 

“We were at a Division Management meeting in Chicago, sitting around talking with Wirtz employees, when the idea of a friendly hockey wager between Luxco and Wirtz was born,” said Brian McEnany, Luxco North Central Division Manager. (Donn Lux is a member
of the St. Louis Blues’ owners’ group, and Rocky Wirtz is the Chairman of the Chicago

Brian hosted a group of Wirtz VPs for the April game, and Donn Lux graciously gave his bench seats to the group so that they could witness the thrilling Blues victory up close. 

Luxco will display The Black’N’Blue Cup proudly in the corporate office lobby until the 2016 season, when Wirtz will have a chance to win it. The Luxco Management Team will also be treated to a round of golf and dinner on Wirtz during a mid-year business review in St. Louis this July.

“It’s great to win the first annual Black’N’Blue Cup,” Brian added. “Of course, it’s a little frustrating that the Blackhawks won the Stanley Cup.”

Thanks to Wirtz Beverage for participating in this good-natured fun!
Go Blues … and Go Luxco!