Connecting employees, distributors and key accounts to Luxco’s award-winning brands just got easier. Making its debut in August, “Off the Still” is a monthly news series highlighting Luxco’s marketing and sales programs.

Hosted by Tony-nominated actress Taylor Louderman, each month’s news program features current and upcoming marketing and sales activation, including innovation, sponsorships, cocktail mixology, retail activation and much more.

The monthly video series is filmed in a custom studio in St. Louis and incorporates interviews and footage from onsite brand activations. Finished episodes are formatted into segments, allowing the Luxco® sales team to easily share the latest news and specific brand happenings with distributor partners and key accounts.

The brainchild of Luxco’s marketing department, the news program has been well-received by the sales team, along with their customers and potential sales targets.

“It’s a tremendous tool that drives instant awareness for our brands,” said Vice President of Marketing Fletcher Buchman. “Instead of handing wholesalers a deck of information or a stack of materials, our team can now provide key information in dynamic, engaging vignettes.”

Newly appointed MGP CEO David Bratcher echoes Buchman’s enthusiasm, calling the program meaningful and ‘critical’ to advancing the brands’ growth.

“‘Off the Still’ provides a single source of current information and gives viewers a first-hand experience of our brands,” said Bratcher. “It’s a great program that helps bring our brands to life.”

Every episode ends with a featured cocktail of the month, showcasing one of Luxco’s award-winning spirits. “Off the Still” airs the first Wednesday of each month,  and all episodes are housed on the Luxco website via the Trade Portal. Be sure to reach out to a Luxco sales contact for additional information.