Pearl Vodka’s 2014 Summer Promotion Sure to be a Hit with Consumers

This Summer, Pearl Vodka is taking it up a notch by offering “A Rare Escape” for two lucky Pearl drinkers to Bora Bora’s Exclusive Pearl Beach!

The objective of this unique promotion is to introduce consumers to Pearl Vodka, increase brand awareness, and incent consumer’s to purchase by creating a Brand Buzz during Pearl’s key selling season (Memorial Day thru Labor Day). This program will be supported by a National and regional media plan (including digital, social, trade print, and search), as well as retail/account support, including retail POS, display enhancers and branded giveaways, and a $3 mail-in rebate.

Check out the below docs and info for more information.

Sales Deck
POS Order Form

Important Information & Key Dates

  • March 4th– March 11th :  Order window for all program items
    • Place Retail POS order on Brand Muscle (you will receive an email blast with instructions from Sara Crandall at Brand Muscle)
    • Send Sara Downard order quantities for Branded Giveaways & Display Enhancers in attached spreadsheet
    • Sara will communicate final order quantities on all program items to all DM’s/SM’s prior to submitting final order
  • April 1st – April 15th:  Ship Date for Support Materials
    • Ship date for all Retail POS, Display Enhancers & Branded Giveaways
  • May 15thSeptember 8th :  Targeted Display Dates
    • Product on the floor in time for Memorial Day, running through Labor Day

***Please contact Ashley Ulkus with any comments or questions.