REBEL YELL® UNVEILS NEW MOTORCYCLES
Rebel Yell® bourbon is continuing and expanding its successful Rebels Uncaged motorcycle contest for the second consecutive year. The company increased this year’s partnership from four to six nationally-recognized custom motorcycle builders. Each builder fabricated a one-of-a-kind motorcycle to be awarded to winning consumers October 2017.
The motorcycles were unveiled at the annual Handbuilt Motorcycle Show in Austin, Texas. There were over 36,000 attendees over the course of the three-day kickstart activations, where roughly 8,350 consumers sampled Rebel Yell. From Austin, the motorcycles will be displayed at a variety of festivals and retail locations around the U.S. Additionally, all six builders will meet in Spokane, Washington, to ride the motorcycles they built to Sturgis, South Dakota, where they will be on display at the Buffalo Chip® Campground during the annual Sturgis Motorcycle Rally®. Once again, Rebel Yell is excited to be the official whiskey of Buffalo Chip.