This spring, VEEV® sponsored five stops on the Bar Institute Econo Tour 25-stop circuit. Expertly created VEEV cocktails were featured at St. Louis, Dallas, Philadelphia, Rochester, and New York City events. These unique concoctions were skillfully designed and prepared by local influential mixologists.

The Bar Institute Econo Tour is an educational event that aims to reach bar professionals across the country, offering a series of classes and seminars that speak to the core curriculum and social issues facing the bar community. After a full day of educational programming, a fun and relaxing evening event is held where special locally-created VEEV cocktails were served, bringing awareness of the product to the bartender community. All proceeds from these evening events go to CORE (Children of Restaurant Employees). This charity supports families of restaurant employees who are struggling with injuries or illness, providing them with grants for assistance.  Bartenders and other industry professionals were able to donate to charity while enjoying refreshing VEEV cocktails along the way!

Involvement in this and other trade events are pivotal in connecting VEEV with key industry connoisseurs, exposing the versatility of our award-winning product and broadening the excitement of the brand.