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LUXCO IS A CONSUMER PRODUCTS COMPANY THAT IS MINDFUL OF THE PAST, YET FOCUSED ON THE FUTURE.

Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners through optimized resources, incomparable service and an innovative brand portfolio.

Our Chairman has Something to Say

Our Chairman has Something to Say

Happy 2021 to everyone and I hope you had a great holiday and New Year! Thanks to all Luxco staff, vendors, suppliers, distributors and retailers...

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David Nicholson Bottle Refresh

David Nicholson Bottle Refresh

Hitting retail shelves in Q2 2021, David Nicholson® 1843 and Reserve bottles will feature a more modernized...

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David Bratcher Receives Paul A. Lux Award for 2020

David Bratcher Receives Paul A. Lux Award for 2020

Luxco® President David Bratcher received the Paul A. Lux Award for 2020 in recognition of his outstanding...

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Rebel Bourbon's New Look Celebrates the

Rebel Bourbon's New Look Celebrates the "Rebel Spirit in All of Us"

Over the past 18 months, the Rebel® family of brands has transitioned to a whole new look and a refined brand positioning.

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Thomas Rhett and Cousin Jeff Worn Introduce Dos Primos™ Ultra-Premium Tequila

Thomas Rhett and Cousin Jeff Worn Introduce Dos Primos™ Ultra-Premium Tequila

What do a reigning Academy of Country Music Awards “Entertainer of the Year,” a...

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Luxco Celebrates Dan Parmeley's 25 Years of Service

Luxco Celebrates Dan Parmeley's 25 Years of Service

Congratulations to Dan Parmeley who celebrated his 25th work anniversary with Luxco®. Since January 8, 1996, Dan has...

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Vita Frute® Introduces Mix 12-Packs and New Flavor for the Spring

Vita Frute® Introduces Mix 12-Packs and New Flavor for the Spring

As the weather warms up, Luxco® is providing cool adult refreshment with its new Vita Frute® Vodka Soda...

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