LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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July 16, 2024

El Mayor Tequila introduces Rosado Reposado

The new premium tequila will be offered on a limited basis in select states starting this month ST LOUIS (July 16, 2024) – The Gonzalez family expands their award-winning tequila portfolio with their latest innovative offering: El Mayor Rosado Reposado. The premium 100% Blue Weber Agave reposado tequila is finished in Cabernet Sauvignon casks for
July 10, 2024

Penelope Bourbon announces annual release of Toasted Rye

Award-winning small-batch straight rye whiskey returns   ROSSELLE, N.J. (July 10, 2024) – Penelope’s second release in its annual Straight Rye Whiskey Toasted Series is now available. The first-ever release of Penelope Toasted Rye Whiskey achieved high acclaim at the 2024 San Francisco World Spirits Competition by scoring 99 points and winning Double Gold. This

Rebel Bourbon announces continuation of sponsorship with Premier Lacrosse League

ST LOUIS (July 10, 2024) – Rebel Bourbon announced the continuation of the brand’s multifaceted sponsorship with the Premier Lacrosse League (PLL) powered by Ticketmaster. The sponsorship secures Rebel Bourbon’s position as the Official Bourbon of the PLL?through the league’s 2025 season. “In our work with Rebel Bourbon, we’ve continued to create unique experiences for
June 25, 2024

Remus Bourbon introduces Remus Babe Ruth Reserve

The collector’s release features a medley of three mash bills, inspired by Ruth’s legendary #3, along with a total of 10,624 bottles available, one for each of his plate appearances ST LOUIS (June 25, 2024) – The Bambino meets the Bootlegger. Remus Bourbon is proud to announce an official partnership with the estate of Babe
June 13, 2024

Penelope Bourbon releases Rosé Cask Finish

Anticipated annual release of signature straight bourbon whiskey finished in French rosé wine casks available now ROSSELLE, N.J. (June 13, 2024) – Penelope Bourbon introduces a new way to rosé all day, just in time for summer, with Penelope Rosé Cask Finish (Batch 8) available now in a limited allocation at a suggested retail price
June 3, 2024

Lux Row Distillers introduces Rebel 10-Year Single Barrel Bourbon

Highly-anticipated award-winning annual release delivers a rich and rebellious flavor   ST. LOUIS (June 3, 2024) – Lux Row Distillers® announced the introduction of Rebel® 10-Year Single Barrel Bourbon, meticulously aged and hand bottled independently at 100 proof (50% ABV) for a unique flavor profile specific to each batch. The annual release will be available
May 29, 2024

Ross & Squibb Distillery enhances barrel program for 2024 with custom selection kits and guided in-person and virtual tasting options

Enhanced barrel programs for Remus Bourbon and Rossville Rye showcase the depth and breadth of the distillery’s collection of high-rye bourbon and rye whiskey  ST LOUIS (May 29, 2024) – The historic Lawrenceburg, Indiana-based Ross & Squibb Distillery announced enhancements to its Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey Single Barrel programs
April 9, 2024

Lux Row Distillers Introduces Ezra Brooks 99 Port Wine Cask Finish

Award-winning brand extends its portfolio with unique new variant ST LOUIS (April 9, 2024) – Lux Row Distillers announced the latest addition to the Ezra Brooks brand family: Ezra Brooks 99 Port Wine Cask Finish. Finished in port casks from Portugal for six months, Ezra Brooks 99 Port Wine Cask Finish delivers the great spicy
April 8, 2024

Yellowstone Bourbon Launches Once-in-a-Lifetime Getaway Contest

Iconic bourbon brand shares its connection to America’s first national park with consumers through new adventure experience opportunity ST LOUIS (April 8, 2024) – Yellowstone Bourbon announced a contest for consumers to win an all-inclusive trip to Yellowstone National Park in 2024. Consumers can enter the Yellowstone National Park Getaway Contest now through July 15
March 18, 2024

Penelope Bourbon returns to Rio

Limited-release straight bourbon whiskey features double cask finish of honey and Amburana ROSSELLE, N.J. (March 18, 2024) – Looking for a carnival in a bottle? Penelope Rio is set to deliver. Arriving on shelf in March, Penelope Rio will be available at a suggested retail price of $89.99 per 750-ml bottle. This year’s installment will
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