LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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October 15, 2024

Yellowstone Bourbon announces 2024 Bourbon Giftpack

Exclusively for the holiday season, the special giftpack includes three award-winning Yellowstone Bourbon varieties. ST LOUIS (Oct. 15, 2024) – Yellowstone Bourbon announced it will release the 2024 Bourbon Giftpack this month. The Giftpack showcases three award-winning innovations from the Yellowstone Bourbon family: Yellowstone Select, Yellowstone Special Finishes Collection Toasted and Yellowstone Special Finishes Collection
October 8, 2024

Penelope Bourbon offers exclusive access to Founders Reserve

Fans get first access to Penelope’s most prestigious release from the Estate Collection. ST LOUIS (Oct. 8, 2024) – Penelope Bourbon proudly announces the launch of its Founders Reserve List. By joining this exclusive list, our most dedicated fans will have a special opportunity to acquire these coveted bottles from the ultra-limited Founders Reserve, the
September 25, 2024

Penelope Bourbon introduces premium 2024 Estate Collection

Highly sought-after releases showcase the finest blends, barrels and finishes of aged barrel stocks ST LOUIS (Sept. 25, 2024) – Penelope Bourbon introduced its new Estate Collection of limited-availability aged whiskey and bourbon releases – Founders Reserve, Private Select and Single Barrel. The collection represents the pinnacle of Penelope’s craftsmanship, from hand-selected barrels to meticulously
September 9, 2024

Lux Row Distillers introduces Small Batch PX Sherry Cask Finish

Latest addition to the Lux Row brand family will debut at the distillery in October before a nationwide release in early 2025  ST LOUIS (Sept. 9, 2024) – Bardstown, Kentucky-based Lux Row Distillers is expanding its Kentucky Straight Bourbon Whiskey family with the release of Lux Row Small Batch PX Sherry Cask Finish. The new
August 22, 2024

Ezra Brooks 99 introduces 1-liter bottle

Latest SKU meets increasing consumer demand for the highly-acclaimed, premium 99 proof bourbon ST LOUIS (Aug. 22, 2024) – The award-winning Ezra Brooks 99 has added a new SKU to its lineup. Beginning this month, Ezra Brooks 99 will be available in 1-liter bottles nationwide at a minimum suggested retail price of $29.99. Introduced in
August 14, 2024

Penelope Bourbon introduces tastes of Spain with Valencia

Annual limited-release bourbon is finished in Vino de Naranja casks from southern Spain ROSSELLE, N.J. (Aug. 14, 2024) – The annual release of Penelope Valencia is set to launch. On its journey to finish its straight whiskeys in wine casks from the world’s finest winemaking regions, Penelope Bourbon makes its latest stop in southern Spain.
August 13, 2024

Letter from the CEO – David Bratcher has Something to Say

You have undoubtedly seen – and heard – a lot over the past few months about Luxco premium brands. At the mid-point of 2024, we’ve got great news to share, from the launch of new expressions to accolades from prestigious spirits awards competitions. We’re especially pleased with the strength of our premium-plus brands, which continue

A Note from Senior Management – Amel Pasagic – Chief Commercial Officer

When I assumed the role of Chief Commercial Officer earlier this year, I was entrusted with a team of exceptional individuals and a portfolio of prestigious, award-winning brands. Our collective efforts, in close collaboration with Luxco’s leadership teams, have positioned our people and products for continuous growth and opportunity. As we conclude the second quarter,

Fred Minnick Features Luxco® Brands at Blind Bourbon LIVE

Ross & Squibb Distillery® was in the spotlight when renowned bourbon expert, author and podcaster Fred Minnick hosted one of his popular Blind Bourbon LIVE tasting events in February. Featuring whiskeys primarily produced at Ross & Squibb – with a few from sister distilleries – the event was held in Ross & Squibb’s hometown of

Rebel® Bourbon Teams Up with Richard Childress Racing for a Rowdy Partnership

Rebel® Bourbon and Lux Row Distillers® kicked off 2024 by proudly becoming the official bourbon of Richard Childress Racing (RCR), the No. 8 Chevrolet and two-time NASCAR Cup Series Champion Kyle Busch. This official sponsorship includes Rebel Bourbon full-wrap branding of the No. 8 Chevrolet during multiple 2024 and 2025 NASCAR Cup Series season races

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