LUXCO NEWS

Fans get first access to Penelope’s most prestigious release from the Estate Collection. ST LOUIS (Oct. 8, 2024) – Penelope Bourbon proudly announces the launch of its Founders Reserve List. By joining this exclusive list, our most dedicated fans will have a special opportunity to acquire these coveted bottles from the ultra-limited Founders Reserve, the

Highly sought-after releases showcase the finest blends, barrels and finishes of aged barrel stocks ST LOUIS (Sept. 25, 2024) – Penelope Bourbon introduced its new Estate Collection of limited-availability aged whiskey and bourbon releases – Founders Reserve, Private Select and Single Barrel. The collection represents the pinnacle of Penelope’s craftsmanship, from hand-selected barrels to meticulously

Latest addition to the Lux Row brand family will debut at the distillery in October before a nationwide release in early 2025  ST LOUIS (Sept. 9, 2024) – Bardstown, Kentucky-based Lux Row Distillers is expanding its Kentucky Straight Bourbon Whiskey family with the release of Lux Row Small Batch PX Sherry Cask Finish. The new

Latest SKU meets increasing consumer demand for the highly-acclaimed, premium 99 proof bourbon ST LOUIS (Aug. 22, 2024) – The award-winning Ezra Brooks 99 has added a new SKU to its lineup. Beginning this month, Ezra Brooks 99 will be available in 1-liter bottles nationwide at a minimum suggested retail price of $29.99. Introduced in

Highly collectible bourbons will be available in September ST LOUIS (Aug. 15, 2024) — Three is a magic number – especially when it involves a trilogy of sought-after bourbons. Lux Row Distillers announced the release of Blood Oath Trilogy – Third Edition, the latest collection of limited-release bourbons, or “Pacts,” created by Lux Row Master

Annual limited-release bourbon is finished in Vino de Naranja casks from southern Spain ROSSELLE, N.J. (Aug. 14, 2024) – The annual release of Penelope Valencia is set to launch. On its journey to finish its straight whiskeys in wine casks from the world’s finest winemaking regions, Penelope Bourbon makes its latest stop in southern Spain.

You have undoubtedly seen – and heard – a lot over the past few months about Luxco premium brands. At the mid-point of 2024, we’ve got great news to share, from the launch of new expressions to accolades from prestigious spirits awards competitions. We’re especially pleased with the strength of our premium-plus brands, which continue

When I assumed the role of Chief Commercial Officer earlier this year, I was entrusted with a team of exceptional individuals and a portfolio of prestigious, award-winning brands. Our collective efforts, in close collaboration with Luxco’s leadership teams, have positioned our people and products for continuous growth and opportunity. As we conclude the second quarter,

This spring, Remus® Bourbon announced an official partnership with the estate of Babe Ruth that culminated in the release of Remus Babe Ruth Reserve – a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV). A limited supply of 10,624 bottles, one for each of the Babe’s plate

Ross & Squibb Distillery® was in the spotlight when renowned bourbon expert, author and podcaster Fred Minnick hosted one of his popular Blind Bourbon LIVE tasting events in February. Featuring whiskeys primarily produced at Ross & Squibb – with a few from sister distilleries – the event was held in Ross & Squibb’s hometown of

Rebel® Bourbon and Lux Row Distillers® kicked off 2024 by proudly becoming the official bourbon of Richard Childress Racing (RCR), the No. 8 Chevrolet and two-time NASCAR Cup Series Champion Kyle Busch. This official sponsorship includes Rebel Bourbon full-wrap branding of the No. 8 Chevrolet during multiple 2024 and 2025 NASCAR Cup Series season races

To say Luxco’s Sales Enablement Team has been busy in 2024 would be an understatement. The three-person team, led by Managing Director Matt Ward, is responsible for implementing a nationwide on- and off-premise tasting-program strategy for Luxco® focus brands. In addition, they are working tirelessly to incorporate measurement and actionable insights into all endeavors with