You have undoubtedly seen – and heard – a lot over the past few months about Luxco premium brands. At the mid-point of 2024, we’ve got great news to share, from the launch of new expressions to accolades from prestigious spirits awards competitions. We’re especially pleased with the strength of our premium-plus brands, which continue
When I assumed the role of Chief Commercial Officer earlier this year, I was entrusted with a team of exceptional individuals and a portfolio of prestigious, award-winning brands. Our collective efforts, in close collaboration with Luxco’s leadership teams, have positioned our people and products for continuous growth and opportunity. As we conclude the second quarter,
This spring, Remus® Bourbon announced an official partnership with the estate of Babe Ruth that culminated in the release of Remus Babe Ruth Reserve – a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV). A limited supply of 10,624 bottles, one for each of the Babe’s plate
Ross & Squibb Distillery® was in the spotlight when renowned bourbon expert, author and podcaster Fred Minnick hosted one of his popular Blind Bourbon LIVE tasting events in February. Featuring whiskeys primarily produced at Ross & Squibb – with a few from sister distilleries – the event was held in Ross & Squibb’s hometown of
Rebel® Bourbon and Lux Row Distillers® kicked off 2024 by proudly becoming the official bourbon of Richard Childress Racing (RCR), the No. 8 Chevrolet and two-time NASCAR Cup Series Champion Kyle Busch. This official sponsorship includes Rebel Bourbon full-wrap branding of the No. 8 Chevrolet during multiple 2024 and 2025 NASCAR Cup Series season races