Luxco® parent MGP is lending support to an industry-wide campaign aimed at preventing underage drinking in the United States. The ‘We Don’t Serve Teens’ campaign reminds communities – from parents to on- and off-premise retailers – that everyone plays a role in keeping alcohol out of the hands of young people. ‘We Don’t Serve Teens’
Warren Fischbeck joined Luxco® in April 2015 as a Systems Administrator where he managed the software and hardware for Luxco’s computer network. In his current role as an Infrastructure Engineer, Warren is responsible for upgrading and improving operating environments, creating repair strategies, and providing technical support and maintenance for the network. It’s a far-reaching role,
Vincent Clark joined Luxco® in 2018 as the Lead Ambassador for Lux Row Distillers™, where he led the tour team and oversaw scheduling. He is now the Luxco Visitor Center Manager, responsible for all visitor experiential aspects, including the tour, bar and retail programs at Lux Row Distillers and Limestone Branch Distillery™, as well as
Hard to believe how fast time flies as the second quarter of 2022 is now in the books. We have big plans for the future of our brands. 2022 is off to a great start with two solid quarters completed. With 2022 halfway wrapped up, we are already planning for 2023. In this issue of
Luxco Marketing Drives a Push Toward Premiumization and Cause-Related Efforts At Luxco, we continue to evolve our brands and product mix to align with what’s most important to consumers. Each year, the marketing department develops brand plans based on prevailing consumer trends; and for the past several years, two significant trends have emerged: Premiumization: consumers
Luxco® brands shared the spotlight at the prestigious 2022 San Francisco World Spirits Competition, winning nine GOLD and six DOUBLE GOLD medals. The winning brands were selected following a rigorous, multi-day judging process by some of the most respected and experienced experts in the spirits industry. WHAT DOES EACH MEDAL MEAN? DOUBLE GOLD is awarded to
The Luxco® family of branded spirits continues to grow in 2022 – particularly in the whiskey category. So far this year, Luxco has celebrated three product launches – one each from Lux Row Distillers™, Limestone Branch Distillery™, and Ross & Squibb Distillery™. Yellowstone® Family Recipe Bourbon is Stephen Beam’s Nod to Family Distilling Heritage In
In 1872, Joseph Washington Dant – great-great-grandfather of Limestone Branch Distillery™ Master Distiller Stephen Beam – named his new bourbon for a new national park recently visited (and raved about) by one of his salesmen. Yellowstone® Bourbon was named to honor the remarkable beauty and pioneering spirit embodied in the country’s first national park. Fast
The promise of warmer weather and an increasing desire to congregate meant chances were high that summer would bring record visitation numbers to Luxco® distilleries. And after adding new features and programs for visitor experiences in 2021, Lux Row Distillers™ in Bardstown and Limestone Branch Distillery™ in Lebanon were ready for them! Limestone Branch Distillery
The partnership includes a $50,000 donation for water and land conservation efforts in Mexico. The Dos Primos® Tequila Company – founded by country-music superstar Thomas Rhett and his cousin Jeff Worn – is partnering with The Nature Conservancy (TNC) to support land restoration and water conservation efforts in Mexico. The company has pledged $50,000 to
Everclear® was recently featured in Hello Glow, a popular home and beauty DIY blog. The blog shared the secret to making home cleaning a snap. What was the secret? Everclear! As a grain-alcohol product with a high proof, Everclear makes an effective disinfectant. And unlike other natural cleaning ingredients, grain alcohol is both color and
This May, the Rebel® team at Lux Row Distillers™ partnered with longtime friend/Instagram influencer/motorcycle builder John Ryland from Classified Moto to sponsor the 2022 Rebel 100 Minibike Race. Held at the Rebel 100 Track at Bob’s Cycle Barn in Richmond, Virginia, the event featured five teams of 10 racers. Ryland’s group of friends and acquaintances
