LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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January 9, 2024

Richard Childress Racing Announces Multi-Race, Multi-Year Partnership with Rebel Bourbon

Rebel Bourbon to Sponsor Richard Childress Racing and Driver Kyle Busch in the NASCAR Cup Series WELCOME, N.C. (Jan. 9, 2024) – Bardstown, Kentucky-based Rebel® Bourbon has signed a sponsorship agreement with Richard Childress Racing to become an official sponsor, positioning the award-winning bourbon as the official bourbon of Richard Childress Racing, the No. 8 Chevrolet,
Rebel Small Batch Reserve
November 28, 2023

Lux Row Distillers introduces Rebel Small Batch Reserve Kentucky Straight Bourbon Whiskey

Hand-selected barrels, blended in small batches and bottled at 110 proof, deliver intensified flavors from Rebel’s traditional wheated mash bill. ST LOUIS (Nov. 28, 2023) – Lux Row Distillers announced the release of Rebel Small Batch Reserve Kentucky Straight Bourbon Whiskey, featuring barrels that were hand-selected by Lux Row Distillers Master Distiller John Rempe and
November 20, 2023

MGP Distillery in Bardstown, Kentucky, Earns EPA’s ENERGY STAR® Certification for Superior Energy Efficiency

Outperforms similar U.S. Plants on measure of energy efficiency. Bardstown, KY., NOV. 20, 2023 — Lux Row Distillers, the Bardstown, Ky., home of award-winning brands including Ezra Brooks, Rebel and Blood Oath bourbons, has received ENERGY STAR certification from the U.S. Environmental Protection Agency. It is one of eight distilleries to first receive the certification
October 9, 2023

Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves to Launch in October

The first release within Yellowstone’s new Special Finishes Collection will be the latest full-time member of the Yellowstone brand family ST LOUIS (Oct. 9, 2023) – Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves – the first release within the brand’s Special Finishes Collection and the latest inspiration from Limestone Branch Distillery Master Distiller
Yellowstone Bourbon For All
October 4, 2023

Yellowstone® Bourbon Sets Sights on Expanding Audience with New Advertising Campaign

‘Always keep the park within reach’ campaign expands upon Yellowstone Bourbon’s ‘For All’ brand positioning, while leveraging the bond between bourbon and park ST LOUIS (Oct. 4, 2023) – Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail® craft tour – announced
September 20, 2023

Ross & Squibb Announces Return of Remus Gatsby Reserve

Latest edition of the ultra-limited Remus expression, made with 15-year-old reserves, features two bourbon mash bills for the ultimate tribute to the time of Gatsby. ST LOUIS (Sept. 19, 2023) – Ross & Squibb Distillery announced the return of the most-limited member of the Remus Bourbon family: Remus Gatsby Reserve 2023 Edition. Released to celebrate
September 18, 2023

Lux Row Distillers launches Daviess County Kentucky Straight Bourbon Whiskey Finished in Medium Toasted American Oak Barrels

Newest member of the limited-allocation, toasted-barrel finishes for the Daviess County Bourbon brand family drops in time for National Bourbon Heritage Month. ST LOUIS (September 18, 2023) – Lux Row Distillers announced the newest member of the Daviess County Bourbon brand family: Daviess County Kentucky Straight Bourbon Whiskey Finished in Medium Toasted American Oak Barrels.
August 24, 2023

Ross & Squibb Distillery Honors the Repeal of Prohibition with September Release of Remus Repeal Reserve Series VII

Latest edition features a medley of five rare bourbons aged since 2007-2014 ST. LOUIS (Aug. 24, 2023) – Ross & Squibb Distillery Master Distiller Ian Stirsman announced the upcoming release of Remus Repeal Reserve Series VII Straight Bourbon Whiskey this September. The limited-edition bourbon is the seventh-annual offering of the distillery’s award-winning Remus Repeal Reserve
August 17, 2023

Ross & Squibb Distillery Master Distiller Ian Stirsman Releases 2023 Rossville Union Bottled in Bond Straight Rye Whiskey

Limited release of hand-selected, six-year-old rye whiskey puts Lawrenceburg, Indiana, distillery’s 175-year rye tradition on full display ST. LOUIS (August 17, 2023) – Lawrenceburg, Indiana-based Ross & Squibb Distillery announced the newest member of the Rossville Union Straight Rye Whiskey brand family: Rossville Union Bottled in Bond Straight Rye Whiskey. Hand-selected by Ross & Squibb
Remus Barrel Program
August 3, 2023

Ross & Squibb Distillery Re-energizes Barrel Program for 2023 with New Packaging, In-distillery Private-Selection Option

Revamped barrel programs showcase the depth and breadth of the Lawrenceburg, Indiana, distillery’s collection of high-rye bourbon and rye whiskey ST. LOUIS (August 3, 2023) – Lawrenceburg, Indiana-based Ross & Squibb Distillery announced enhancements to its barrel programs for 2023. New for 2023, Remus Straight Bourbon Whiskey Single Barrel will feature updated, custom packaging. Each
July 20, 2023

Ross & Squibb Distillery Leans Into Its Rye Heritage With Remus Highest Rye Straight Bourbon Whiskey

Latest offering from Ross & Squibb Distillery Master Distiller Ian Stirsman honors the distillery’s 175-year rye tradition, as well as the spirit’s popularity prior to Prohibition ST. LOUIS (July 20, 2023) – Lawrenceburg, Indiana-based Ross & Squibb Distillery announced the newest extension of its Remus Bourbon brand family: Remus Highest Rye Straight Bourbon Whiskey. A
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