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July 20, 2016

Ezra Brooks® Launches New Seasonal Variant and Updates Packaging

Brand Releases Ezra Brooks Bourbon Cream® (St. Louis) July 20, 2016 – Luxco announces a new look for iconic brand Ezra Brooks® Kentucky Straight Bourbon Whiskey and the launch of Ezra Brooks Bourbon Cream®. The brand, which dates back to 1957 and has been a part of Luxco’s portfolio of whiskeys since 1993, will continue
June 27, 2016

David Nicholson 1843® Launches New Variant and Updates Packaging

Brand Releases David Nicholson Reserve® (St. Louis) June 27, 2016 – Luxco announced the brand refresh of David Nicholson 1843® Kentucky Straight Bourbon Whiskey and the launch of David Nicholson Reserve® Kentucky Straight Bourbon Whiskey. The brand, dating back to 1843 and part of Luxco’s portfolio of whiskeys since 2000, will continue to provide 100
April 5, 2016

Luxco Announces Plans for Bardstown Distillery

Luxco announced today the company has finalized plans to build a distillery, located in Nelson County, Kentucky. Luxco has chosen to build the distillery on a 70-acre site off state highway KY-245 in the heart of Bardstown and Bourbon Capital of the World. The company announced preliminary plans for the distillery in late 2015, and the distillery is expected to be fully operational by late 2017.

June 29, 2015

Luxco Brands Win Top Honors at SIP Awards

El Mayor Tequila, Exotico Tequila and Pearl Vodka earned eight awards at the 7th annual Spirits International Prestige (SIP) Awards competition held May 31, 2015, in Newport Beach, California.
Catering to the opinions and palates of the consuming public, the Spirits International Prestige (SIP) Awards present a unique, spirit-judging competition, unaffected by industry bias.

April 17, 2015


All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.