Luxco® Undergoes Label Redesigns
To stay current with our competitors, Luxco® refreshed three brands: Hawkeye®, Korski® and Canada House®. The new, clean and modern packaging will flow into markets nationwide, once we have moved through current inventory, throughout 2020. We are excited to increase brand awareness and ignite new distribution for these brands by giving them an update that creates a premium look, as well as establish a cohesive brand family.
In Iowa in preparation of football season, Hawkeye Vodka flew off the shelves with a new record of 17,000 cases sold in the month of August 2019. The new label hit the market in late August and has been well received with great responses.