ARE YOU REBEL ENOUGH?
Rebel Yell® is proud to introduce two new flavors to the brand’s portfolio with the introduction of Rebel Yell® Ginger Whiskey and Rebel Yell® Root Beer Whiskey. Bottled at 70 proof, Rebel Yell® Ginger and Root Beer Whiskies hit the market in April and May of 2016 respectively, offering an opportunity to gain attention from new millennial drinkers and continue the brand’s explosive sales growth with two new varieties in distribution. The release of the new flavors came at a perfect time, fitting in with category trends amidst the hard root beer drink phenomenon and the industry’s current interest in ginger beer cocktails.
Experimenting by combining the smooth taste of Rebel Yell® Kentucky Straight Bourbon Whiskey with natural root beer flavor, Luxco’s master mixologists stumbled upon the rebelliously rich and creamy Rebel Yell® Root Beer Whiskey, one of the first of its kind. In a similarly daring move, Luxco’s mixologists combined Rebel Yell® Kentucky Straight Bourbon Whiskey with natural ginger flavor, resulting in the refreshing and spicy Rebel Yell® Ginger Whiskey.
Whiskey is on a continuous upswing lately, with the Domestic Whiskey category currently up 4.4%, and with the flavored whiskey category up 11.3%. However, in true Rebel Yell® fashion, the brand itself is exploding past both of those already impressive marks, currently up 18.5%!
These two brand new, disruptive flavors perfectly fit the rebellious attitude of the Rebel Yell® brand. Available nationally in 50mL and 750mL sizes, Rebel Yell® Ginger Whiskey and Rebel Yell® Root Beer Whiskey look like they’re here to stay, and make some noise while they’re at it. More information can be found on this booming brand at www.rebelyellbourbon.com.