Lady Bligh® is flying high – the brand’s website just got a fresh new look that now includes a more robust brand story. The improved website tells the legend of Lady Bligh, the heroine who fought tyranny to deliver freedom and rum to all. This tale solidifies Lady Bligh’s position as the First Lady of Rum.

The concept behind the website’s new appearance was to enhance Lady Bligh’s heroic nature and to present her as the Robin Hood of rum. The goal for this rebranding was to include more of her Australian heritage and to further refine the nautical heroine background surrounding her legend.

Make sure to check out the brand new Lady Bligh Rum website at!