The partnership includes a $50,000 donation for water and land conservation efforts in Mexico.

The Dos Primos® Tequila Company – founded by country-music superstar Thomas Rhett and his cousin Jeff Worn – is partnering with The Nature Conservancy (TNC) to support land restoration and water conservation efforts in Mexico. The company has pledged $50,000 to TNC for its conservation work in the Tehuacán Valley area. The Valley is located southeast of Jalisco, Mexico, where Dos Primos Blanco Tequila and the recently launched Dos Primos Reposado Tequila are produced.

The Tehuacán Valley is the most biologically diverse arid region in North America. It is home to 70% of the world’s plant families, including wild agaves– “cousins” of the tequila and mezcalero agaves. The Valley served as one of the world’s ancient cradles of civilization, the earliest irrigation place in Mesoamerica, and one of the oldest in the New World. There, the agricultural communities employ age-old water and soil retention management techniques. For its natural and cultural richness, UNESCO has designated it as a Natural World Heritage Site.

To protect this heritage and help improve the livelihoods of local communities through climate resiliency, Dos Primos is supporting TNC’s work to help conserve and restore this land by integrating sustainable agroforestry systems and replenishing adjacent streams and bodies of water. This work increases the availability of fresh water by millions of gallons each year for nature and people.

“Jeff and I have a deep appreciation for nature – being outdoors is a really special way to spend time with our family and friends,” said Thomas Rhett. “We take pride in our responsibility to help take care of the Earth.”

“We really want our love for the outdoors to show in how we help take care of the planet,” added Worn. “Dos Primos uses natural resources, like clean water and mature blue agave, to make our premium tequila. We’re hoping people will join us and lend their support to TNC’s incredible conservation efforts in the Tehuacán Valley by learning more and making a donation.”

Through August 2022, consumers can scan a special QR code wherever Dos Primos Tequila is sold to learn more about the project or donate to TNC. The Dos Primos website and the TNC website also feature information and donation links.

“By protecting ecosystems, we can maintain water sources, wildlife, and irreplaceable natural assets for people and nature,” said Hilda Hesselbach, Water Security Lead for TNC in Mexico. “Supporting the conservation of crop-wild relatives of agaves could be the future for tequila. We thank Dos Primos for supporting TNC and its work in Mexico in this great crusade for the conservation of nature in the Tehuacán Valley.”

Destiladora González Lux utilizes sustainable practices for the distillation and bottling of Dos Primos Tequila Blanco and Dos Primos Tequila Reposado at its facilities outside the city of Arandas, Mexico.

News of the partnership with TNC received coverage and interest from fans, tequila aficionados, and consumers. The announcement was featured in prominent publications and leading industry outlets and was amplified across social media by TNC, influencers, and Thomas Rhett himself.

For more information about the project and the Dos Primos brand, visit

For more information about the project and the Dos Primos brand, visit