LUXCO® AT LOUFEST
Once again, Pearl® Vodka was represented at LouFest in St. Louis as the festival’s official vodka sponsor. With over 30 bands across four stages, LouFest draws in more than 45,000 people in attendance over a two day span, making it one of the region’s most popular music festivals. The iconic Pearl Vodka 12’ by 12’ wooden photo frame returned to the festival, and music-lovers enjoyed using it as a fun way to share photos on social media.
This year, Pearl Vodka was joined by Rebel Yell® Kentucky Straight Bourbon at the “Fizz and Folly” craft cocktail bar, where specialty cocktails were served to attendees. In addition, drink specials featuring both brands were available in LouFest’s VIP area. Over the course of the weekend, over 13,000 concert-goers enjoyed Pearl and Rebel Yell cocktails. Big acts this year included Snoop Dogg, Weezer, Cage the Elephant, Marian Hill, ZZ Ward, and Huey Lewis & The News. From household names to up-and-coming artists, the wide variety of performers and genres at LouFest help generate a well-rounded crowd where we were able to sample consumers from a variety of generations.
Steering clear from the stereotypical festival food options of kettle corn and funnel cakes, the LouFest “Nosh Pit” is an experience in its own. Each year, the best restaurants from around the St. Louis area are chosen to provide their favorite dishes to hungry fans throughout Forest Park. We can’t think of a better way to wash down local eats than with some St. Louis-owned spirits!
With another LouFest under our belt, Pearl Vodka and Rebel Yell Bourbon had quite the eventful summer!