Rebels Uncaged: Rebel Yell® Custom Motorcycle Program
This year marks an exciting time for the Rebel Yell® brand. Not only has Rebel Yell® debuted two brand new flavors and created a limited edition label for the Sturgis® Motorcycle Rally™, they’re also soaring in sales and consumer engagement, and pushing the envelope with next-level sweepstakes that engage enthusiasts across vastly different industries.
Having partnered with four custom motorcycle builders whose garages span from coast to coast, Rebel Yell® has launched a sweepstakes unlike any other in the brand’s history. Through heavy experiential and point-of-sale advertising, Rebel Yell® will spend the summer promoting the giveaway of four custom motorcycles, whose builds were chronicled on video throughout the first quarter of the year. Those videos are now being implemented as yet another avenue for advertising the Rebels Uncaged Sweepstakes on top of already abundant point-of-sale advertising efforts. The four custom bike shops that are building motorcycles for the Rebels Uncaged sweepstakes are Classified Moto from Richmond, VA, Gasser Customs from North Hollywood, CA, Revival Cycles from Austin, TX, and Analog Motorcycles from Chicago, IL. Thanks to Rebel Yell and Luxco’s Rebels Uncaged Sweepstakes, these four motorcycle builders are receiving national recognition for their involvement in this tremendous campaign. All four builders will ride their custom motorcycles from St. Louis to Sturgis, showcasing them on stage before the 2016 Sturgis Buffalo Chip® concert kick-off on August 7th.
Utilizing digital, radio, and print media support, Rebels Uncaged is receiving press in nearly every facet of media. Promotions kicked off early in the year with a festival tour that includes both bourbon festivals and bike festivals, delivering over 134,000 samples in a way that simultaneously informed the consumer on the product and the Rebels Uncaged Sweepstakes. These festivals are taking place throughout the summer, allowing consumers to sample all Rebel Yell products, and also sign up for the contest. Having secured a partnership with Buffalo Chip, Rebel Yell® will be the official bourbon sponsor of 2016 Sturgis Buffalo Chip, a 10-day music festival that will feature a main stage motorcycle reveal by all four custom builders.
For Rebel Yell®, 2016 is a year of motorcycle rallies, 10-day music festivals, coast-to-coast custom motorcycle giveaways, limited edition labels, and new partnerships. With so many monumental things happening for the fast-growing Rebel Yell® in 2016, it will surely have bourbon and motorcycle enthusiasts alike letting out their rebel yell.
To view the Rebels Uncaged microsite and see the teaser video, check out the official website for the campaign.