When I started working for the Lux family 23 years ago, I never imagined the opportunities that would be presented or that we would end up where we are today. As a company, we have grown from a small, privately held organization started in 1958 to now being part of a publicly traded company, having
For more than 18 years, I’ve overseen system upgrades and enhancements across the Luxco product portfolio to ensure our brands have the necessary infrastructure in place to grow and thrive. Quality systems are the driving force behind our business and the key to maintaining success over the long term. These systems enable Luxco to deliver
Luxco’s recent merger with MGP Ingredients, Inc., has brought with it some exciting changes for our two companies! As MGP’s new Branded Spirits division, Luxco® will continue to manage and share news about its own spirits brands, while also welcoming MGP’s brand families of George Remus®, Rossville Union®, Green Hat®, Till®, Eight & Sand and
In 2014 Master Distiller John Rempe had an idea to make a fantastic Kentucky straight bourbon whiskey blend using three unique source bourbons, and in 2015 Blood Oath® Pact No. 1 was born. He named the series Blood Oath because he vows to be the only one who knows where these whiskeys have come from.
In 2020 Lux Row Distillers™ reintroduced the Daviess County® Kentucky Straight Bourbon family. With a heritage dating back to 1874, Daviess County Distilling Company was one of the great bourbon distilleries in Kentucky, blazing the trail for several other distilleries that opened in the Pre-Prohibition era. The brand has created a 30-second digital and TV
This June, Dos Primos™ Tequila kicked off a social media cocktail program with six bartenders selected from across the country. The ask was simple: the weather is nice – take your mixology skills outdoors and create two simple and delicious cocktails with Dos Primos Tequila. The brand is partnering with Lush Life Productions to turn
On Saturday, April 9, Brennan’s Work & Leisure in St. Louis teamed up with Limestone Branch Master Distiller Stephen Beam, Chef Nico Shumpert and artist David Rygiol to host a one-of-a-kind dinner event to benefit America’s national parks. Limestone Branch Distillery™, the maker of Yellowstone® Kentucky Straight Bourbon Whiskey, partners with the National Parks Conservation
Limestone Branch Distillery™ had a tremendous year in 2020, and there are no signs of slowing down in 2021! Sales for the Yellowstone® brand family grew 158% in 2020 over the previous year, Minor Case Straight Rye Whiskey grew a respectable 16%, since 2019, and after debuting in 2020, Bowling & Burch reached 4,000 cases
Brunch is back and in full swing – and Bowling & Burch New World Gin is keeping the fun and festivities flowing with its latest campaign. The Bowling & Burch Brunch Campaign features both on- and off-premise aspects including POS in-store displays, specially designed glassware for on-premise accounts that serve brunch, and several new cocktail
Everclear® – one of the most versatile products on the market – was recently featured in Hello Glow, a popular do-it yourself beauty blog viewed by hundreds of thousands of readers. The blog shared the secret to making long-lasting, custom perfume: Everclear. As a grain-alcohol product with a high proof, Everclear makes a perfect base
When it comes to cool adult refreshments, nothing is hotter than Ready to Drink (RTD) cocktails. According to recent IWSR data, the RTD category grew a whopping 43% in 2020 – largely driven by U.S. demand – and shows no signs of slowing down. The IWSR projects global RTD volumes will post nearly 22% compound
Lord Calvert® Canadian Whisky is introducing new packaging, along with rebranding the website and social media channels. The subtle changes provide the brand with an updated look, but one that is certain to be easily recognizable to Lord Calvert Canadian Whisky fans. Enhancements include bolder lettering for the Lord Calvert name, and the “Canadian Whisky”
