Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

July 10, 2019

Lux Row Distillers™ Celebrates First Anniversary

April 11th, 2018 will forever be a special day in Luxco® history. On this brisk and sunny spring day in Bardstown, Lux Row Distillers™ first opened its doors to visitors in the heart of bourbon country. Now, just over a year after its grand opening, the distillery has welcomed more than 14,000 visitors for tours

Luxco® Brands Shine at ProWein International Trade Fair in Germany

This year’s ProWein International Trade Fair for Wines and Spirits had a record attendance of more than 61,000 visitors from 142 countries. Luxco® brands had a strong presence at the event with an impressive booth buildout, featuring Rebel Yell®, Ezra Brooks® and Yellowstone® Kentucky Straight Bourbons, The Quiet Man Irish Whiskey, Exotico® and El Mayor®

Salvador’s® Celebrates New Slim Cans and Impressive 2019 Growth

2019 has been a big year for Salvador’s®! The brand recently celebrated the launch of its new Salvador’s Original Margarita 12oz Slim Cans, sold in 4-packs and made with premium blue agave tequila, triple sec and other natural flavors. Overall, the Salvador’s brand has seen a 25% case increase from this time last year. To

Bringing Exotico® Tequila to Arizona Diamondbacks Fans

Exotico® Tequila has partnered with the Arizona Diamondbacks to bring award-winning, 100% agave tequila to baseball fans during the 2019 season. This spring and summer, Chase Field attendees can enjoy refreshing margaritas (frozen or on the rocks) at concessions in the Main Concourse, as well as on branded carts and from margarita vendors throughout the

Luxco® Portfolio Earns 19 Awards at San Francisco World Spirits Competition

The Luxco®, Lux Row Distillers™ and Limestone Branch Distillery™ brand portfolios earned a combined 19 awards at the 19th annual San Francisco World Spirits Competition (SFWSC) held March 22nd through 24th, 2019. The brands honored include: El Mayor® and Exotico® Tequilas; Minor Case Rye Whiskey; Yellowstone®, Ezra Brooks®, Rebel Yell® and David Nicholson® Kentucky Straight

Lux Row Distillers™ and Limestone Brand Distillery™ Host 2019 Camp Runamok

Lux Row Distillers™ has entered its second year of welcoming a select group of influential bartenders for Camp Runamok 2019, a well-respected summer camp that focuses on education, charity, and community building within the industry. Narrowed down from almost 3,000 applicants, 150 bartenders are chosen each session to immerse themselves in the American Whiskey culture.

Old Ezra® 7 Year Continues to See Success

WORLD SPIRITS COMPETITION Old Ezra® 7 Year Barrel Strength earned the Double Gold medal at the 2019 San Francisco World Spirits Competition in March and was named the Best Straight Bourbon/Best in Class – the two highest honors available in each category. A highly experienced judging panel tastes and evaluates every product on an individual

Incentive Trip to Ireland a Success for Luxco® and Distributors

The rolling green hills of Ireland were the perfect backdrop for the Southern Glazer’s Wine and Spirits team members from Pennsylvania, Ohio and New Hampshire for a recent incentive trip. The trip to the Emerald Isle, hosted by Luxco® and Niche Drinks, included a few days of education and some fun. Some of the highlights

Luxco® Sponsors and Supports Women of the Vine

Luxco® has been a sponsor of the Women of the Vine & Spirits organization for several years. This organization is focused on the empowerment and advancement of women in the alcoholic beverage industry. This year, Graciela González, Fourth Generation Distiller at Destiladora González González (DGG) and Brand Ambassador, was asked to conduct a one-hour live

Mark Pirtle 35th Anniversary

In 1984, Mark Pirtle joined Luxco® after a recommendation from a neighbor. In his 35 years at the company, he has seen almost all facets of Luxco’s Kemper plant and knows it like the back of his hand. Mark started out as Miscellaneous, spending his first few years at Luxco stacking full cases off the

Retirement: Rick Hallquist 42 Years for Service to Luxco®

This spring, after 42 years of service to Luxco®, Rick Hallquist retired and has spent the last few months getting used to a slower pace in life. “I still keep checking my email several times a day expecting to see the usual 100+ emails I was used to getting every day but they are not