Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

April 8, 2021

Celebrating the Life of Ann Lux Written by Dr. Paul S. Lux

When Ann’s mom Dorothy was born, at the turn of the 20th century, the average life expectancy in the United States was 45 years of age. Ann got to live the equivalent of two full lives. To put that into some perspective, as a girl she listened to the attack at Pearl Harbor and the

David Nicholson® Bottle Refresh

Hitting retail shelves in Q2 2021, David Nicholson® 1843 and Reserve bottles will feature a more modernized bourbon look that preserves the visual appeal of the classic label design, while introducing a new bottle shape. The David Nicholson brand has had a variety of looks and packaging that date all the way back to 1843,

David Bratcher Receives Paul A. Lux Award for 2020

Luxco® President David Bratcher received the Paul A. Lux Award for 2020 in recognition of his outstanding achievements, dedication, integrity and commitment to Luxco. Nominated by his peers, David was presented with the award by Donn Lux, who cited multiple examples of David’s contributions during a challenging 2020. “Each year, this honor is presented to

Thomas Rhett and Cousin Jeff Worn Introduce Dos Primos™ Ultra-Premium Tequila

What do a reigning Academy of Country Music Awards “Entertainer of the Year,” a global pecan supplier and an ultra-premium tequila have in common? Everything – according to Thomas Rhett and Jeff Worn, who are cousins, lifelong friends, and co-founders of Luxco’s latest ultra-premium tequila brand: Dos Primos™. Spanish for “Two Cousins,” Dos Primos is

Yellowstone® Media Recap and 2021 Plans

To say Yellowstone® had a good year in 2020 would be a major understatement. Sales in 2020 grew 158% over the previous year, outpacing the bourbon category six times over and continuing the brand’s four-year streak of at least doubling the annual growth rate of the ultra-premium bourbon category. Critical to the success of the

Luxco® Celebrates Dan Parmeley’s 25 Years of Service

Congratulations to Dan Parmeley who celebrated his 25th work anniversary with Luxco®. Since January 8, 1996, Dan has worked as a label operator. He began his work on the old “b-line” and now serves as a technician working with the palletizer. To mark the special occasion, Donn Lux presented Dan with an engraved gold Rolex

Vita Frute® Introduces Mix 12-Packs and New Flavor for the Spring

As the weather warms up, Luxco® is providing cool adult refreshment with its new Vita Frute® Vodka Soda Mix 12-Packs, featuring the latest Vita Frute flavor: Blood Orange. The new Blood Orange flavor – with its citrusy, refreshing tang – will also be available in a 4-pack option. Just like the original Vita Frute Vodka

A New Way to Celebrate St. Patrick’s Day

Like many annual celebrations, this year’s St. Patrick’s Day was a bit different from years past. Around the country, annual parades went virtual, and Irish pubs – normally packed on the day when everyone is Irish – strived to maintain social distancing with more modest attendance. Undeterred, the Niche portfolio brand team decided to take

Employee Spotlight – Mary Habert – R&D Coordinator

Mary Habert started her Luxco® career in 2017, taking on the role of Luxco’s R&D Coordinator when John Rempe moved to Kentucky in his new role as Master Distiller at Lux Row Distillers™. Mary continues in this role today. Her responsibilities at Luxco involve the development of new products, “from beakers to bottles.” She works