Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

January 6, 2021

Ezra Brooks elevates flavor profile with the introduction of Ezra Brooks 99

New Ezra Brooks variant delivers fuller taste and smooth, mellow finish at an enhanced 99 proof ST. LOUIS (JAN. 6, 2021) – Luxco announces the latest addition to its award-winning Ezra Brooks family of products: Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow
December 8, 2020

Paul A. Lux Award Winner Announced

Congratulations to David Bratcher, the recipient of the 2020 Paul A. Lux award! The award was started in 2008 in the memory of Luxco's founder, Paul A. Lux. It recognizes an individual for his or her outstanding achievement, dedication, integrity and commitment to Luxco. Click here to see a video of the announcement!
October 8, 2020

Our Chairman has Something to Say

Congratulations to Theresa Koester on her 35 years of service! What a great accomplishment and something she should be VERY proud of. Theresa’s dedication to her work is impressive to witness and I look forward to many more years of having her as part of our team. In the last newsletter I announced a GoFundMe

The Cartel Hour Podcast Learns the Brands and History Behind the Luxco® Portfolio

The Cartel Hour podcast, hosted by spirit enthusiasts Seth and Cameron, offers informative and approachable discussions about spirits. Each episode focuses on a specific subject in the industry, such as types of spirits, regions, collaborations and brand focuses – all featuring unique and knowledgeable industry leaders. This summer hosts Seth and Cameron welcomed some of

Luxco® Brands Earn Top Accolades from 2020 SIP Awards and the Fifty Best

Luxco’s tequila portfolio earned high marks at the 12th annual Spirits International Prestige (SIP) Awards competition. El Mayor® and Exotico® Tequila were both honored with Gold or Double Gold Awards. Most notably, El Mayor Cristalino won its first award, taking home the Double Gold medal and the impressive Innovation Award. The Innovation Award applauds spirits

Yellowstone® Bourbon Sponsors BACKPACKER Magazine’s Get Out More TV

BACKPACKER magazine’s Get Out More Tour has turned into Get Out More TV for 2020! This year’s tour has been transformed into a 15-week digital series. The series was created to spark the adventurous spirit of outdoor enthusiasts. Each episode features a different regional backpacking destination and highlights skills every backpacker should know. As part

El Mayor® Tequila Launches Exciting New Variant

El Mayor® Tequila has launched a new limited edition variant, El Mayor Extra Añejo Rum Cask Finish. This new addition to the award-winning family of products is an ultra-premium handcrafted extra añejo tequila, aged a minimum of three and a half years and finished in rum casks for an added layer of flavor. “We are

Exciting News: Luxco® is Now on YouTube!

Luxco® is excited to announce the launch of three new YouTube channels hosted by our favorite spirit enthusiasts: John Rempe, Michele Reina and Dustin Parres. With the popularity of YouTube growing, consumers are turning to this platform for cocktail recipes, information and overall entertainment. “Our goal with these YouTube channels is to engage with our

Ezra Brooks® Announces Festive Holiday Gift Sets

Just in time for the holiday season, Ezra Brooks® will be offering two new special holiday VAP gift sets for consumers to enjoy. The Ezra Brooks gift set will include a 750mL bottle of Ezra Brooks Kentucky Straight Bourbon Whiskey, an Ezra Brooks branded rocks glass and a sphere-shaped ice mold for perfect bourbon sipping.