LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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April 8, 2021

Luxco® Celebrates Dan Parmeley’s 25 Years of Service

Congratulations to Dan Parmeley who celebrated his 25th work anniversary with Luxco®. Since January 8, 1996, Dan has worked as a label operator. He began his work on the old “b-line” and now serves as a technician working with the palletizer. To mark the special occasion, Donn Lux presented Dan with an engraved gold Rolex

Vita Frute® Introduces Mix 12-Packs and New Flavor for the Spring

As the weather warms up, Luxco® is providing cool adult refreshment with its new Vita Frute® Vodka Soda Mix 12-Packs, featuring the latest Vita Frute flavor: Blood Orange. The new Blood Orange flavor – with its citrusy, refreshing tang – will also be available in a 4-pack option. Just like the original Vita Frute Vodka

A New Way to Celebrate St. Patrick’s Day

Like many annual celebrations, this year’s St. Patrick’s Day was a bit different from years past. Around the country, annual parades went virtual, and Irish pubs – normally packed on the day when everyone is Irish – strived to maintain social distancing with more modest attendance. Undeterred, the Niche portfolio brand team decided to take

Employee Spotlight – Mary Habert – R&D Coordinator

Mary Habert started her Luxco® career in 2017, taking on the role of Luxco’s R&D Coordinator when John Rempe moved to Kentucky in his new role as Master Distiller at Lux Row Distillers™. Mary continues in this role today. Her responsibilities at Luxco involve the development of new products, “from beakers to bottles.” She works

January 8, 2021

Dan Parmeley Celebrates 25 Years at Luxco®

Dan Parmeley kicks off 2021 by celebrating his 25th anniversary as a member of the Luxco® family. Dan will be featured in the next newsletter, but you can view the award ceremony here. Congratulations on your 25 years of service, Dan!

Our Chairman has Something to Say

The passage below is something I have carried with me for nearly twenty years. In the midst of the COVID pandemic, I felt it appropriate to share with all of you, as I have done a few times in the past. This pandemic has touched all of us in so many ways and in some

Luxco® Remembers Don Doran

I was deeply saddened by the news of the passing of my close friend and business associate, Don Doran. Don died unexpectedly on September 24th due to health complications. Those that knew Don and worked with him throughout his 25+ year career at David Sherman Company/ Luxco® understand how instrumental he was in our overall

Ezra Brooks® Introduces Exciting New Variant

New Ezra Brooks® 99 takes the quality and profile of Ezra Brooks and elevates it to an enhanced 99 proof. The latest addition to the award-winning Ezra Brooks family of products is Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow finish, the new

Additional Innovations Coming in 2021

Dos Primos® Tequila Spanish for “Two Cousins”, Dos Primos® is the product of families coming together to create a superior tequila to share with those who know you best. Founders, Jeff Worn and Thomas Rhett bring a deep respect for nature, hospitality and living life a little slower. To learn more about Dos Primos, please

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