As a new year approaches, I’m planning for the next chapter in my career as the CEO of MGP Ingredients. My nearly 27 years at Luxco has been one of the most rewarding parts of my life. Not only was I able to work with both Paul and Donn Lux, but I have watched Luxco
As the Luxco family of brands continues its rapid expansion – both in terms of sales volume and in the number of new variants within our portfolio – the key role of the marketing department is to present our brands in a way that engages consumers and then encourages purchase. Given the rapid growth in
Yellowstone Bourbon® has been busy in the closing months of 2023, making significant advertising and social media investments to help pave the way for a successful 2024. In September, Yellowstone announced the rollout of three new ads and a new ad-buy strategy to expand its reach. The new ads, which began airing in the fourth
Luxco® brands took their products to the people this year, engaging in experiential efforts at large food & music festivals and concert tours. The goal was simple: educate and activate consumers in a fun, memorable setting. Following are several highlights: Thomas Rhett Tour Activation Thomas Rhett’s summer tour provided a natural opportunity to leverage the
Luxco’s family of branded spirits continued to expand in 2023 – particularly in new whiskey expressions. Lux Row Distillers™ Master Distiller John Rempe, Limestone Branch Distillery™ Master Distiller Stephen Beam and Ross & Squibb Distillery™ Master Distiller an Stirsman all released innovations within their respective brand families. Additionally, Michael Paladini, Danny Polise and the Penelope™
Matt Ward’s philosophy is simple: “To grow your brand, you need to engage your consumer with product tastings.” As Vice President of Brand Strategy at Penelope™ Bourbon, Matt was laser-focused on the brand’s efforts to connect with consumers, generate trial and grow sales. He met Penelope founders Michael Paladini and Daniel Polise at a trade
At a special luncheon in December, Luxco Sourcing Director Rick Angevine was honored with the 2023 Paul A. Lux Award. The award was created in 2008 to honor the memory of Luxco’s founder and recognize outstanding achievements, dedication, integrity and commitment to the company. Nominated by his peers, Rick received the coveted award – a
Connecting employees, distributors and key accounts to Luxco’s award-winning brands just got easier. Making its debut in August, “Off the Still” is a monthly news series highlighting Luxco’s marketing and sales programs. Hosted by Tony-nominated actress Taylor Louderman, each month’s news program features current and upcoming marketing and sales activation, including innovation, sponsorships, cocktail mixology,
In addition to dominating multiple spirits competitions in 2023, Luxco® brands received lots of love from influencers and industry experts alike. Here’s just a taste of what they had to say about a few of our awarding-winning brands … YELLOWSTONE SELECT KENTUCKY STRAIGHT BOURBON WHISKEY® “It’s a full-bodied, easy-sipping bourbon with a good spicy rye
After more than 40 years serving as a Case Inspector and Porter at the Luxco® Bottling plant in Cleveland, Ohio, Linda Miller called it a career this December. Initially hired in September 1983, Linda has seen many changes at the company, including new brands, new locations and new people. What hasn’t changed, however, is the
After 35 years, Luxco® Warehouse Manager Jeff Presson retired in July. Jeff’s colleagues honored their friend and co-worker with a retirement party on July 26 in St. Louis. Jeff began his career with the David Sherman Corporation in 1988 as a Bottle Inspector on the production lines and held several warehouse positions before being promoted
