Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

July 9, 2020

Luxco® Remembers Sara Downward By Donna McGraw

Sara Downard joined Luxco® in 2012. In the past eight years, she held several positions within the Marketing Department and most recently served as the Marketing Manager for national and international accounts. Sadly, in early April, after a long battle with colon cancer, Sara passed away. Originally from the Lake of the Ozarks area in

El Mayor®Virtual Happy Hours Provide Entertainment

El Mayor® Tequila hosted some fun virtual happy hours in April to provide entertainment during stayat- home orders. El Mayor Tequila partnered with Natalie Migliarini of Beautiful Booze to host a virtual happy hour live on Instagram where she shared her thoughts on tequila and created two unique cocktails for viewers to make at home.

Juárez® Tequila, Azteca® Tequila and Dark Eyes® Vodka Debut New Look

Throughout 2020, consumers will notice new label updates for some of our high volume brands – Juárez® Tequila, Azteca® Tequila and Dark Eyes® Vodka. Juárez Tequila was the first brand acquired by Luxco® (the David Sherman Corporation) in 1960 and holds a special place in Luxco’s history. This year, the brand got a label refresh

Hey, It’s Yellowstone® Bourbon on TV!

For the first time ever, you can find Yellowstone® Bourbon running on TV commercials. The 15- and 30-second airings began during the season three premiere of Paramount Network’s show Yellowstone – ranked the No. 1 drama on cable TV last summer with more than three million viewers per episode. The show features Kevin Costner as

A Day in the Life of Whiskey Ambassador Stephen Fante

Stephen Fante, Whiskey Ambassador for Limestone Branch Distillery™, is a man of many hats. He joined the team in May 2013 and says while he’s been an ambassador for the brands from the start, he’s been deployed on many missions in his seven years at the distillery. While every day may look a little different,

Employee Spotlight – Alina Atalean Operations Support Agent

Alina started her career at Luxco® in 1997 as a Bottle Inspector at the Paramount plant in Cleveland, now owned by Luxco. At the time, she did not speak English, having moved to the U.S. that same year. In 1999, with her English language knowledge increased, she became a Case Inspector. In 2005, she moved

Employee Spotlight – Reed Davis Business Unit Manager

Reed joined Luxco® in February of 2018 as the District Manager of the mid- Atlantic, covering Alabama, Mississippi, North Carolina, Virginia and West Virginia. Since then, he has been promoted to his current role of Business Unit Manager for Southern Glazer’s Wine and Spirts (SGWS) Control States. He is responsible for working with the District

April 20, 2020

Luxco Launches Vita Frute® Vodka Soda

Company adds new products to ready-to-drink portfolio ST. LOUIS (April 20, 2020) — Luxco launches Vita Frute® Vodka Sodas, a new addition to Luxco’s ready-to-drink portfolio, featuring unique and refreshing flavors. Vita Frute® Vodka Soda cans are crafted with American-made vodka, club soda and all natural flavors. The result – a deliciously, refreshing cocktail with
April 1, 2020

Our Chairman has Something to Say

Happy 2020 to everyone! I hope you had a great holiday and New Year! Thanks to all Luxco staff, vendors, suppliers, distributors and retailers for your dedication to Luxco. Congratulations to Rick Przebieda on being awarded the coveted Paul A. Lux award! What a crowning achievement for Rick during his wonderful career with Luxco. Rick

Bowling & Burch Launches in the Big Apple

As part of Limestone Branch Distillery’s release of the new Bowling & Burch Gin, a launch event was held in New York City in February to introduce the product to the distributor team, sales representatives, media and bartenders in the area. More than 100 people joined Head Distiller Steve Beam at the Mondrian Park Avenue

Limestone Branch Distillery™ Included in Recently Debuted Movie

Limestone Branch Distillery™ and Head Distiller Steve Beam are featured in a recently released movie about the story of Kentucky craft distilling. The movie, Kindred Spirits: The Story of Kentucky Craft Bourbon, incorporates the actual people who own the most prominent craft distilleries in the area. As one of the founders of the Kentucky Craft