Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.


Theresa Koester Celebrates 35 Years at Luxco®

When Theresa Koester was growing up in West Texas, barrel-racing and working in the hayfields, she had no idea she would spend more than three decades working in the spirits industry and living in St. Louis. Yet, this past August, Theresa celebrated her 35th anniversary as a member of the Luxco® family. After graduating high

Employee Spotlight – Kelsey Lyon: Bourbon Barrel Program Coordinator

Kelsey has been with the Lux Row Distillers™ team since before the distillery opened in the spring of 2018. She began as a Tour Ambassador and recently moved into the role of Bourbon Barrel Program Coordinator. In her current role, Kelsey coordinates barrel selections, samples barrels, controls inventory and hosts barrel selections. Recently, she has

Employee Spotlight – Mark O’Brien: Inspector at Kemper

Mark O’Brien joined the Luxco® team in November of 2010 as an inspector at the Kemper plant in St. Louis. Over the last 10 years, he has worked on a variety of tasks and currently works as a packer on all lines. Mainly he works on the “E” line, which is where the plant runs

August 17, 2020

El Mayor Tequila Continues to Innovate and Announces New Variant

El Mayor Extra Añejo Rum Cask Finish Limited Edition Launches in September (ST. LOUIS) August 17, 2020 – El Mayor® Tequila has launched a new limited edition variant, El Mayor Extra Añejo Rum Cask Finish. This new addition to the award-winning family of products is an ultra-premium handcrafted extra añejo tequila, aged a minimum of
July 14, 2020

Limestone Branch Distillery Launches 2020 Edition of Yellowstone® Limited Edition

This year’s edition also highlights a new upgraded look for the brand (Lebanon, Ky.) July 14, 2020 – The 2020 edition of Yellowstone® Limited Edition Kentucky Straight Bourbon will be on shelves in September, just in time for National Bourbon Heritage Month. This year’s edition features a seven-year-old straight bourbon finished in French Armagnac barrels.
July 9, 2020

Our Chairman has Something to Say

Little did any of us realize how our world would change as we entered the second quarter of 2020. As issues around the COVID-19 pandemic began to unfold, we faced many challenges related to our business. It is during times like these that any organization is “put to the test” and challenged to press forward

Ezra Brooks® Bourbon Brings Music to St. Louis Neighborhoods

During the stay-at-home order in April, Ezra Brooks® Bourbon teamed up with country music artist Matt Stillwell to bring live music to the St. Louis community with a series of mobile, curbside concerts. The “Stay Home Tour” not only encouraged St. Louisans to stay home and practice social distancing, but also spread some cheer and

Daviess County® Holds Successful Launch Parties to Introduce the Brand

Daviess County® Kentucky Straight Bourbon, the newest brand released by Lux Row Distillers™, was introduced in the first quarter of this year. Launch parties were held in New York City as well as in Bardstown and Owensboro, Kentucky. First, Lux Row Distillers hosted a “hometown launch” of the new bourbon in Bardstown, also known as

Luxco® Gives Back to the Community with Donations to COVID-19 Relief Efforts

There’s no doubt the COVID-19 pandemic has affected nearly everyone across the globe, including our beloved hospitality industries. To help support communities during this time, year to date Luxco® has donated more than $130,000 to support various organizations and agencies that have been impacted by the coronavirus crisis. As the pandemic hit, Luxco saw an

Luxco® Steps Up to Assist Endangered Wolf Center Due to COVID-19

On May 6th, Luxco® partnered with Aero Charter Jet Center to provide much needed assistance to the Endangered Wolf Center in Eureka, Missouri. The center’s mission is to preserve and protect wolves and carefully reintroduce them into the wild. Most recently, the Endangered Wolf Center needed assistance fostering the birth of newly born wolf “pups”