Luxco is evolving with the consumer. Demand for higher-end spirits drives our focus on premium and premium-plus brands. You’ve seen this with recent innovation – the addition of a new variant in the Ezra Brooks family, Ezra Brooks 99; the limited-edition tequila El Mayor Extra Añejo Limited Edition and the latest Yellowstone variant American Single
After several years with few opportunities to engage with customers, master distillers and blenders at Lux Row Distillers™, Limestone Branch Distillery™, Ross & Squibb Distillery™ and Destiladora Gonzalez Lux™ have been chomping at the bit to get back on the road and in front of customers, key accounts and spirits-industry influencers. The past two years
A Conversation with Visitor Center Manager Vincent Clark Bourbon is booming. And according to Visitor Center Manager Vincent Clark, the interest in distillery tours and experiences is growing in popularity right along with the spirit. The past four years have seen epic swings in guest engagement due to the pandemic. Clark shares his insights on
2023 is shaping up to be a banner year for consumer engagement among Luxco’s branded spirits. Following the pandemic pause, brand-sponsored events are back in a big way. From concerts to sporting events and everything in between, Luxco brands are giving their consumers a front-row ticket to fun and festivities. DOS PRIMOS® AND THOMAS RHETT
When Luxco® founder Paul Lux wanted to produce an exceptional tequila, he turned to one of Mexico’s most reputable tequila-distillers: the Gonzalez family. With a rich history and expertise in handcrafting tequila, the Gonzalezes brought the dream to fruition – and in 1998 the El Mayor® Tequila brand was born. In the 25 years since,
On St. Patrick’s Day, the Quiet Man® Irish Whiskey launched an Irish Goodbye program that urged consumers to know their limit and call it a night without breaking up the party. Through the brand’s new program, named after the “Irish Goodbye” practice of leaving a party without bidding farewell, consumers were eligible to receive a
Once again, Luxco® brands took top honors at the San Francisco World Spirits Competition, one of the oldest and most respected competitions of its kind. Luxco brands were awarded a combined six GOLD and two DOUBLE GOLD medals and a Best-In-Class nomination. The winning brands were selected following a rigorous, multiday judging process by some
Luxco® brands aren’t just growing here in the U.S. The recent boom in spirits sales is a worldwide phenomenon, and our brands have expanded their global engagement game. Luxco Vice President of Brands Sales Ryan Earey and his team – along with Ross & Squibb Master Distiller Ian Stirsman and the Ross & Squibb brand
The Yellowstone® brand family recently welcomed its newest member: Yellowstone American Single Malt, a four-year age-stated member of the recently accredited American Single Malt whiskey category. Yellowstone American Single Malt’s 100% barley malt mash bill and 108 proof level delivers a bold aroma, taste and finish that has received accolades from consumers, media and influencers.
Lux Row Joins the Bardstown Collection In April, Lux Row Distillers™ joined five other local distilleries in a collaborative project to create new bourbons for a one-of-a-kind bourbon series called the Bardstown Collection. Started in 2021, the program was designed to raise awareness about the bourbon heritage of Bardstown, Kentucky, and to further establish the
Since August 2021, Patrick Miller has worked as a Production Supervisor at the Kemper facility in St. Louis. His day-to-day responsibilities are varied and include the management of production staffing needs, the coordination of packaging materials, the analysis of productivity data and the oversight of safety and quality-control procedures. But if you ask Patrick, he’ll
Mike Hood began his Luxco® career on April 13, 2022, working as an Ambassador at Lux Row Distillers™. This past December he accepted the position of Visitor Center Supervisor at the Limestone Branch Distillery™ in Lebanon, Kentucky. In his current role, Mike runs the front of the house at the distillery, which involves all aspects
