LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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April 6, 2018

EMPLOYEE SPOTLIGHT: MARLA MENDEZ – DIVISION MANAGER

As Division Manager of the Pacific Northwest, Marla Mendez covers Washington, Alaska, Hawaii, and Nevada. Marla works closely with all departments at the distributor in each state to implement pricing and programming for Luxco brands, and to grow cases and gross margin. Marla started with Luxco as a promoter for Washington and Oregon in 2009,

EVERCLEAR® ENCOURAGES CONSUMERS TO GET CREATIVE

A clean slate, a blank canvas, and endless potential – three ways to describe the many benefits of experimenting with Everclear in mixology. The higher alcohol content, and clean taste, gives Everclear® an edge in its ability to extract flavor, making it ideal for infusions. Everclear continues its Make It Your Own campaign, highlighting the

LUX ROW DISTILLERS™ UPDATE

Lux Row Distillers™ has had a busy winter as the distillery continues to make progress toward its grand opening this spring. It’s hard to believe that less than two years ago, we were just planning our ground-breaking ceremony. This winter, all of the distilling equipment was installed and prepared to start distilling some of Kentucky’s

OUR CHAIRMAN HAS SOMETHING TO SAY

Happy 2018 to everyone, and I hope you had a great holiday and New Year! Thanks to all Luxco staff, vendors, suppliers, distributors, and retailers for your assistance towards another successful 2017 for Luxco. 2017 turned out to be a difficult year versus our forecasts, mainly due to the unstable agave market in Mexico and

January 10, 2018

10 YEAR SINGLE BARREL RANKS NUMBER 12

Coming in at No. 12, Rebel Yell 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was included on Whisky Advocate’s Top 20 Whiskies of the Year list. This prestigious list encompasses the highest ranked whiskies – those that are best in class for their style and that generate excitement among the whiskey community. “Stellar caramel

January 9, 2018

LUXCO® ANNOUNCES THE SALE OF CINCINNATI-BASED MEIER’S WINE CELLARS

This fall, Luxco announced the sale of Meier’s Wine Cellars to Paul T. Lux, grandson of Luxco’s founder. Paul has been the President of Meier’s Wine Cellars since Luxco’s acquisition in late 2011. “I am pleased with what Meier’s has been able to accomplish under the direction of Luxco,” said Paul. “Meier’s will continue to

January 8, 2018

LUXCO® AT LOUFEST

Once again, Pearl® Vodka was represented at LouFest in St. Louis as the festival’s official vodka sponsor. With over 30 bands across four stages, LouFest draws in more than 45,000 people in attendance over a two day span, making it one of the region’s most popular music festivals. The iconic Pearl Vodka 12’ by 12’

January 6, 2018

EMPLOYEE SPOTLIGHT: JIM MORAN, STATE MANAGER – MICHIGAN

As State Manager of Michigan, and Certified Spirits Specialist, Jim Moran oversees Luxco’s day-to-day business throughout the state. He works with Republic National Distributing Company – Luxco’s distributor partner in Michigan – to ensure it is executing on Luxco’s goals and objectives and driving business forward. Jim started as a field sales representative in 2007,

January 5, 2018

EMPLOYEE SPOTLIGHT: DONNA BLOCKSIDGE

When Donna Blocksidge joined what was then Paramount Distillers at the age of 22, she never could have predicted that 40 years later she would be the most tenured employee at the company’s Cleveland office. One of the hardest working employees at the plant, Donna is especially known for her positive attitude and eagerness to

January 4, 2018

WHISKEY TAKEOVER

This “Meet the Makers” event brought together media, distributor partners, key account owners, mixologists, and members of the United States Bartenders’ Guild (USBG) for a premium, intimate tasting experience. Signature cocktails featuring Ezra Brooks® Rye and Yellowstone® Select were also offered to give attendees a unique way to sample our whiskies. The following day, Lux

January 3, 2018

SAINT BRENDAN’S® AND EZRA BROOKS® HOLIDAY RECIPES

Holiday Spirit 2 oz. Ezra Brooks® Bourbon Cream 1 oz. Ezra Brooks 90 Proof Kentucky Straight Bourbon Whiskey 4 oz. Hot Chocolate Top with whipped cream, and enjoy!   The Irish Sweetheart 1 oz. The Quiet Man®          Blended Irish Whiskey 1 oz. Saint Brendan’s® Irish Cream 1 oz. Crème de Cacao

January 2, 2018

EXOTICO® TEQUILA BRINGS THE PARTY

If there’s one thing we know for certain, it is that Exotico® Tequila takes any experience to the next level. This year’s Day of the Dead and Halloween activations were no exception. Key accounts across the U.S. received pre-assembled Exotico kits, which were meant to provide bartenders and account owners a turn-key option for the

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