LUXCO NEWS

Fan-favorite bourbon whiskey makes a bold comeback in four SKU sizes. ST. LOUIS (Feb. 12, 2026) – Ezra Brooks 90 is back by popular demand. Due to an influx of social media posts to the Ezra Brooks brand by loyal fans over the past year, Lux Row Distillers has reintroduced Ezra Brooks 90 in four

The award-winning tequila brand aligns with national syndicated personality INCOGNITO of “Posted on the Corner” to deepen its connection with cultural communities across the U.S. ST. LOUIS (Feb. 11, 2026) – El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – has named INCOGNITO, national syndicated personality, its Advocate of Culture through

Limited quantity of 250 total Bottled-in-Bond barrels available to accounts while supplies last. ST. LOUIS (Feb. 10, 2026) – Yellowstone Bourbon – the Kentucky-born brand created by bourbon’s founding families and named for the first U.S. national park – has announced a commemorative barrel pick program for 2026. Featuring a limited quantity of only 250

Latest SKU meets increasing demand from bars and restaurants for the approachable 80 proof bourbon. ST LOUIS (Feb. 4, 2026) – Ezra Brooks – a premium bourbon from Lux Row Distillers in Bardstown, Kentucky – has added a new SKU to its lineup. Ezra Brooks 80 Kentucky Straight Bourbon Whiskey is available now in 1L

Highly acclaimed bourbon brand expands options for consumers. ST. LOUIS (Jan. 28, 2026) – Rebel Bourbon has introduced a 375mL size bottle of its award-winning Rebel 100 Kentucky Straight Bourbon Whiskey to its portfolio. The expansion speaks to the brand’s popularity and consumer demand for a variety of convenient sizes and price points. Rebel 100

Kyle Busch and the No. 8 Rebel Bourbon Team to Celebrate Real Rebels on and off The Track Throughout 2026 NASCAR Cup Series. WELCOME, N.C. (January 26, 2026) – Bardstown, Kentucky-based Rebel® Bourbon will continue their partnership with Richard Childress Racing in 2026, building upon a successful program that celebrates bold originality and a rebellious

CHARLESTON, S.C. (Jan. 14, 2026) Penelope Bourbon is proud to announce a first-of-its-kind collaboration with beloved home furnishings brand Serena & Lily, unveiling the Beaufain Four Grain Bourbon—a limited-edition spirit inspired by the beauty of Charleston, South Carolina’s Lowcountry. Born from a shared appreciation for style, quality, and artistry, the partnership was a natural fit.

Popular root beer whiskey infused with natural flavors makes a comeback. ST. LOUIS (Jan. 13, 2026) – Rebel Bourbon has announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup. An unconventional twist on Rebel’s time-honored wheated recipe, Rebel Root Beer features Rebel Straight Bourbon Whiskey infused with the bold

Distillery offers limited releases and VIP opportunities through exclusive membership. ST. LOUIS (Dec. 18, 2025) – Bardstown, Kentucky-based Lux Row Distillers offers consumers a unique gift option this holiday season that keeps on giving – the One Lux Row Bottle Club. The perfect holiday gift for bourbon lovers, One Lux Row is accepting memberships now

Better community health, increased school attendance and greater agricultural opportunities evident since clean water sources installed for two communities in Kenya. ST LOUIS (Dec. 17, 2025) – Lawrenceburg, Indiana-based Ross & Squibb Distillery, in partnership with NFL legend Chris Long and his Foundation’s Waterboys initiative, are sharing the impact reports from two deep water well

Seasoned leaders bring extensive brand-building and operational expertise to help drive MGP’s next phase of growth. ATCHISON, Kan., Oct. 29, 2025 – MGP Ingredients, Inc. (Nasdaq:MGPI), a leading provider of branded and distilled spirits and food ingredient solutions, announced the appointment of Matias Bentel as its chief marketing officer and Chris Wiseman as its senior vice

The 2025 edition of the ultra-limited Remus expression, made with 15-year-old reserves, features historic Ross & Squibb mash bill at cask strength honoring the 100th anniversary of The Great Gatsby’s publication. ST LOUIS (October 28, 2025) – Jay Gatsby was right – the past can be repeated, and the highly anticipated return of Remus Gatsby