LUXCO NEWS

Fourth-generation Master Distiller Graciela Gonzalez brings an old family recipe back to life with CortadaTM Blanco and Reposado Smoked Tequila, debuting in Denver this summer. ST. LOUIS (June 10, 2025) — Luxco, Inc. announces the launch of Cortada Smoked Tequila – a new premium tequila cut with a whisper of smoke. Offering both Blanco and

The 2025 edition pays homage to the Sultan of Swat with a new medley of three mash bills, inspired by Babe’s legendary #3. ST. LOUIS (June 9, 2025) – The Bambino is taking a curtain call. Remus Bourbon, the award-winning whiskey inspired by the roaring spirit of the prohibition, is proud to announce the next

Limited-edition release crafted for the ultimate medium-bodied cigar pairing is the first in a series of releases to enhance the complexity and enjoyment of cigar occasions. ST LOUIS (June 3, 2025) – Whiskey and cigars have always been savored together, but never quite like this – Penelope Bourbon elevates the timeless pairing of whiskey and

The latest limited-edition offering will be available in North Carolina and at Lux Row Distillers. ST LOUIS (May 21, 2025) – Bardstown, Kentucky-based Rebel Bourbon – the Official Bourbon of Richard Childress Racing (RCR) – teamed up with Childress Vineyards on the release of Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish. This limited-release offering

The award-winning tequila will now offer 375mL and 1.75L sizes of its core expressions. ST LOUIS (May 5, 2025) – El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – is offering new 375mL and 1.75L sizes of its Blanco and Reposado expressions to better meet consumers’ usage needs and preferences. Beginning

El Mayor Tequila Master Distiller Grace Gonzalez shares some of her favorite recipes. ST LOUIS (April 24, 2025) – Tick tock. Cinco de Mayo – the unofficial start of tequila season – is fast approaching. Although tequila’s versatility lends itself to moments big and small year-round, the agave-based spirit especially shines during the warm-weather months.

The award-winning tequila will now be packaged in a new slim bottle with an updated label. ST LOUIS (April 23, 2025) – El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be

With fourth-generation Master Distiller Graciela Gonzalez at the helm, EscasaTM Tequila premieres with Blanco, Reposado to follow. St. Louis (APRIL 16, 2025) — Today, Luxco, Inc. announces the launch of EscasaTM – a new ultra-premium sipping Tequila, now available nationwide. With the portfolio offering both Blanco and Reposado, the latter releasing in summer 2025, Escasa

New premium cocktail is crafted for convenience and quality without compromise. ST LOUIS (April 1, 2025) – Penelope Bourbon is shaking up the ready-to-pour market with the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned. This premium, handcrafted cocktail offers the perfect balance of convenience and quality, delivering a fresh take on

The 11th annual secret offering from Lux Row Distillers is finished in Añejo tequila barrels. ST. LOUIS (March 25, 2025) – Lux Row Distillers Master Distiller and Master Blender John Rempe renews his annual pact with bourbon drinkers by releasing Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey Finished in Añejo Tequila Barrels. This year’s

Six-year-aged bourbon features bold proof to deliver intense yet balanced flavor. ST. LOUIS (March 13, 2025) – Lebanon, Kentucky-based Yellowstone Bourbon announced the release of Small Batch 107, a new permanent addition to the Yellowstone family. The elevated expression pays homage to the brand’s history while featuring several firsts for the family lineup. Small Batch

Experimental Series No. 1 Debuts as the First in a Bold New Annual Limited-Edition Series, Pushing the Boundaries of Bourbon Craftsmanship. Lawrenceburg, IN (March 5, 2025) – Remus Bourbon, the award-winning whiskey produced by Ross & Squibb Distillery – known for crafting some of the industry’s most recognized whiskeys – announced the launch of its