LUXCO NEWS

El Mayor Tequila Master Distiller Grace Gonzalez shares some of her favorite recipes. ST LOUIS (April 24, 2025) – Tick tock. Cinco de Mayo – the unofficial start of tequila season – is fast approaching. Although tequila’s versatility lends itself to moments big and small year-round, the agave-based spirit especially shines during the warm-weather months.

The award-winning tequila will now be packaged in a new slim bottle with an updated label. ST LOUIS (April 23, 2025) – El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be

With fourth-generation Master Distiller Graciela Gonzalez at the helm, EscasaTM Tequila premieres with Blanco, Reposado to follow. St. Louis (APRIL 16, 2025) — Today, Luxco, Inc. announces the launch of EscasaTM – a new ultra-premium sipping Tequila, now available nationwide. With the portfolio offering both Blanco and Reposado, the latter releasing in summer 2025, Escasa

New premium cocktail is crafted for convenience and quality without compromise. ST LOUIS (April 1, 2025) – Penelope Bourbon is shaking up the ready-to-pour market with the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned. This premium, handcrafted cocktail offers the perfect balance of convenience and quality, delivering a fresh take on

The 11th annual secret offering from Lux Row Distillers is finished in Añejo tequila barrels. ST. LOUIS (March 25, 2025) – Lux Row Distillers Master Distiller and Master Blender John Rempe renews his annual pact with bourbon drinkers by releasing Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey Finished in Añejo Tequila Barrels. This year’s

Six-year-aged bourbon features bold proof to deliver intense yet balanced flavor. ST. LOUIS (March 13, 2025) – Lebanon, Kentucky-based Yellowstone Bourbon announced the release of Small Batch 107, a new permanent addition to the Yellowstone family. The elevated expression pays homage to the brand’s history while featuring several firsts for the family lineup. Small Batch

Experimental Series No. 1 Debuts as the First in a Bold New Annual Limited-Edition Series, Pushing the Boundaries of Bourbon Craftsmanship. Lawrenceburg, IN (March 5, 2025) – Remus Bourbon, the award-winning whiskey produced by Ross & Squibb Distillery – known for crafting some of the industry’s most recognized whiskeys – announced the launch of its

Popular double-cask finished fan favorite is back in limited quantities. ST LOUIS (Mar 4, 2025) – The carnival in a bottle is back. Penelope Bourbon announced the release of Rio, one of its most sought-after annual releases in its innovative Cooper Series of cask-finished bourbons. At 98 proof (49% ABV), the latest batch of Rio

One-of-a-kind bourbon release takes the Rebel sponsorship of Richard Childress Racing to a new level. ST LOUIS (Feb. 26, 2025) –Bardstown, Kentucky-based Rebel Bourbon – the Official Bourbon of Richard Childress Racing – announced the limited-edition release of Kyle Busch 108 Single Barrel Bourbon. Every barrel was selected by two-time NASCAR Cup Series Champion Kyle

The latest offering will be available at the distillery in March. ST LOUIS (Feb. 20, 2025) – Bardstown, Kentucky-based Lux Row Distillers is introducing Lux Row Small Batch Albariño Cask Finish – an expert blend of 4-year-old wheated and ryed bourbons finished for an additional six months in casks that held Albariño wine, a dry

Yellowstone Bourbon has donated a total of $1 million to preserve and protect national parks as one of NPCA’s largest corporate donors. WASHINGTON (Feb. 19, 2025) – Yellowstone Bourbon announced through its recent partnership renewal with National Parks Conservation Association (NPCA) including an annual donation of more than $250,000, the brand has achieved a monumental

New expression’s proof and price points make it a quality everyday bourbon for all. ST LOUIS (Jan. 29, 2025) – Penelope Bourbon introduced a new addition to its Core Series of bourbons with Penelope Wheated Bourbon. The latest innovation expands the Penelope lineup with an approachable wheated bourbon that delivers on versatility due to its