LUXCO NEWS

Award-winning tequila brand focuses on bartender connections with Barriere as Trade Advocate. ST. LOUIS (Feb. 18, 2026) – El Mayor Tequila is partnering with “The Drinking Coach,” Tiffanie Barriere. Known for her thought leadership, creativity and passionate commitment to the bartender community, Barriere takes on the role of El Mayor Tequila Trade Advocate. The goal

Exclusive society brings aficionados into the inner circle of Lux Row Distillers. ST. LOUIS (Feb. 24, 2026) – Bardstown, Kentucky-based Lux Row Distillers – home of the award-winning Blood Oath, Rebel, Ezra Brooks and Lux Row bourbons – invites its most loyal fans to join its exclusive VIP membership-based experience, The Front Row. In late

New members-only society offers exclusive access to limited releases curated by Master Distiller Stephen Beam and invitations to special in-person distillery events. ST. LOUIS (Feb. 19, 2026) – Limestone Branch Distillery announced applications are open for the once-in-a-lifetime opportunity for fans to become founding members of The Branch. The new members-only whiskey society invites aficionados

Premium blend of straight bourbons has been perfected to deliver bold authentic flavors for enthusiasts and everyday enjoyment without an increase in price. ST. LOUIS (Feb. 17, 2026) – Building on years of popularity and high acclaim for its Barrel Strength offerings, including dozens of top spirits industry awards, Penelope Bourbon is striving for more

The Official Bourbon of Richard Childress Racing launches annual limited-edition release for a second year with every barrel hand-picked by Busch ST. LOUIS (Feb. 17, 2026) – Rebel Bourbon fans have a new reason to get rowdy. The official bourbon of Richard Childress Racing announced the release of Rebel Kentucky Straight Bourbon Whiskey Single Barrel

Fan-favorite bourbon whiskey makes a bold comeback in four SKU sizes. ST. LOUIS (Feb. 12, 2026) – Ezra Brooks 90 is back by popular demand. Due to an influx of social media posts to the Ezra Brooks brand by loyal fans over the past year, Lux Row Distillers has reintroduced Ezra Brooks 90 in four

The award-winning tequila brand aligns with national syndicated personality INCOGNITO of “Posted on the Corner” to deepen its connection with cultural communities across the U.S. ST. LOUIS (Feb. 11, 2026) – El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – has named INCOGNITO, national syndicated personality, its Advocate of Culture through

Limited quantity of 250 total Bottled-in-Bond barrels available to accounts while supplies last. ST. LOUIS (Feb. 10, 2026) – Yellowstone Bourbon – the Kentucky-born brand created by bourbon’s founding families and named for the first U.S. national park – has announced a commemorative barrel pick program for 2026. Featuring a limited quantity of only 250

Latest SKU meets increasing demand from bars and restaurants for the approachable 80 proof bourbon. ST LOUIS (Feb. 4, 2026) – Ezra Brooks – a premium bourbon from Lux Row Distillers in Bardstown, Kentucky – has added a new SKU to its lineup. Ezra Brooks 80 Kentucky Straight Bourbon Whiskey is available now in 1L

Highly acclaimed bourbon brand expands options for consumers. ST. LOUIS (Jan. 28, 2026) – Rebel Bourbon has introduced a 375mL size bottle of its award-winning Rebel 100 Kentucky Straight Bourbon Whiskey to its portfolio. The expansion speaks to the brand’s popularity and consumer demand for a variety of convenient sizes and price points. Rebel 100

Kyle Busch and the No. 8 Rebel Bourbon Team to Celebrate Real Rebels on and off The Track Throughout 2026 NASCAR Cup Series. WELCOME, N.C. (January 26, 2026) – Bardstown, Kentucky-based Rebel® Bourbon will continue their partnership with Richard Childress Racing in 2026, building upon a successful program that celebrates bold originality and a rebellious

CHARLESTON, S.C. (Jan. 14, 2026) Penelope Bourbon is proud to announce a first-of-its-kind collaboration with beloved home furnishings brand Serena & Lily, unveiling the Beaufain Four Grain Bourbon—a limited-edition spirit inspired by the beauty of Charleston, South Carolina’s Lowcountry. Born from a shared appreciation for style, quality, and artistry, the partnership was a natural fit.