LUXCO NEWS

Highly acclaimed bourbon brand expands options for consumers. ST. LOUIS (Jan. 28, 2026) – Rebel Bourbon has introduced a 375mL size bottle of its award-winning Rebel 100 Kentucky Straight Bourbon Whiskey to its portfolio. The expansion speaks to the brand’s popularity and consumer demand for a variety of convenient sizes and price points. Rebel 100

Kyle Busch and the No. 8 Rebel Bourbon Team to Celebrate Real Rebels on and off The Track Throughout 2026 NASCAR Cup Series. WELCOME, N.C. (January 26, 2026) – Bardstown, Kentucky-based Rebel® Bourbon will continue their partnership with Richard Childress Racing in 2026, building upon a successful program that celebrates bold originality and a rebellious

CHARLESTON, S.C. (Jan. 14, 2026) Penelope Bourbon is proud to announce a first-of-its-kind collaboration with beloved home furnishings brand Serena & Lily, unveiling the Beaufain Four Grain Bourbon—a limited-edition spirit inspired by the beauty of Charleston, South Carolina’s Lowcountry. Born from a shared appreciation for style, quality, and artistry, the partnership was a natural fit.

Popular root beer whiskey infused with natural flavors makes a comeback. ST. LOUIS (Jan. 13, 2026) – Rebel Bourbon has announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup. An unconventional twist on Rebel’s time-honored wheated recipe, Rebel Root Beer features Rebel Straight Bourbon Whiskey infused with the bold

Distillery offers limited releases and VIP opportunities through exclusive membership. ST. LOUIS (Dec. 18, 2025) – Bardstown, Kentucky-based Lux Row Distillers offers consumers a unique gift option this holiday season that keeps on giving – the One Lux Row Bottle Club. The perfect holiday gift for bourbon lovers, One Lux Row is accepting memberships now

Better community health, increased school attendance and greater agricultural opportunities evident since clean water sources installed for two communities in Kenya. ST LOUIS (Dec. 17, 2025) – Lawrenceburg, Indiana-based Ross & Squibb Distillery, in partnership with NFL legend Chris Long and his Foundation’s Waterboys initiative, are sharing the impact reports from two deep water well

Seasoned leaders bring extensive brand-building and operational expertise to help drive MGP’s next phase of growth. ATCHISON, Kan., Oct. 29, 2025 – MGP Ingredients, Inc. (Nasdaq:MGPI), a leading provider of branded and distilled spirits and food ingredient solutions, announced the appointment of Matias Bentel as its chief marketing officer and Chris Wiseman as its senior vice

The 2025 edition of the ultra-limited Remus expression, made with 15-year-old reserves, features historic Ross & Squibb mash bill at cask strength honoring the 100th anniversary of The Great Gatsby’s publication. ST LOUIS (October 28, 2025) – Jay Gatsby was right – the past can be repeated, and the highly anticipated return of Remus Gatsby

New bottled cocktail variety complements the award-winning portfolio of Penelope Cocktails ST LOUIS (Oct. 14, 2025) – Just in time for crisp, fall evenings and seasonal gatherings, Penelope Bourbon is introducing Apple Cinnamon Old Fashioned – a limited edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor. Crafted in small batches as a

The new “coffee-kissed” premium tequila will be available nationwide starting in September. ST LOUIS (Sept. 23, 2025) – Fall coffee menus have finally met their match. El Mayor Tequila is expanding their award-winning tequila portfolio with their latest innovative offering: El Mayor Café Reposado Tequila. Premium El Mayor Blanco Tequila is rested for three months

10th anniversary expression features a blend of three unique mash bills aged 10 years and bottled at 105 proof. ST LOUIS (Sept. 2, 2025) – To celebrate a decade of excellence across its award-winning annual Limited Edition collection, Limestone Branch Distillery released its 2025 Yellowstone Limited Edition, a unique blend of straight bourbon whiskeys thoughtfully

Award-winning brand rolls out its latest 30-proof blend of bourbon and cream. ST LOUIS (Aug. 26, 2025) – Just in time for fall, Rebel Bourbon introduced the latest addition to its highly acclaimed lineup – Rebel Butter Pecan Bourbon Cream. The perfect blend of Rebel’s time-honored wheated bourbon and all-natural cream, Rebel Butter Pecan Bourbon