Hard to believe how fast time flies as the second quarter of 2022 is now in the books. We have big plans for the future of our brands. 2022 is off to a great start with two solid quarters completed. With 2022 halfway wrapped up, we are already planning for 2023. In this issue of
Luxco Marketing Drives a Push Toward Premiumization and Cause-Related Efforts At Luxco, we continue to evolve our brands and product mix to align with what’s most important to consumers. Each year, the marketing department develops brand plans based on prevailing consumer trends; and for the past several years, two significant trends have emerged: Premiumization: consumers
Luxco® brands shared the spotlight at the prestigious 2022 San Francisco World Spirits Competition, winning nine GOLD and six DOUBLE GOLD medals. The winning brands were selected following a rigorous, multi-day judging process by some of the most respected and experienced experts in the spirits industry. WHAT DOES EACH MEDAL MEAN? DOUBLE GOLD is awarded to
The Luxco® family of branded spirits continues to grow in 2022 – particularly in the whiskey category. So far this year, Luxco has celebrated three product launches – one each from Lux Row Distillers™, Limestone Branch Distillery™, and Ross & Squibb Distillery™. Yellowstone® Family Recipe Bourbon is Stephen Beam’s Nod to Family Distilling Heritage In
In 1872, Joseph Washington Dant – great-great-grandfather of Limestone Branch Distillery™ Master Distiller Stephen Beam – named his new bourbon for a new national park recently visited (and raved about) by one of his salesmen. Yellowstone® Bourbon was named to honor the remarkable beauty and pioneering spirit embodied in the country’s first national park. Fast
The promise of warmer weather and an increasing desire to congregate meant chances were high that summer would bring record visitation numbers to Luxco® distilleries. And after adding new features and programs for visitor experiences in 2021, Lux Row Distillers™ in Bardstown and Limestone Branch Distillery™ in Lebanon were ready for them! Limestone Branch Distillery
The partnership includes a $50,000 donation for water and land conservation efforts in Mexico. The Dos Primos® Tequila Company – founded by country-music superstar Thomas Rhett and his cousin Jeff Worn – is partnering with The Nature Conservancy (TNC) to support land restoration and water conservation efforts in Mexico. The company has pledged $50,000 to
Everclear® was recently featured in Hello Glow, a popular home and beauty DIY blog. The blog shared the secret to making home cleaning a snap. What was the secret? Everclear! As a grain-alcohol product with a high proof, Everclear makes an effective disinfectant. And unlike other natural cleaning ingredients, grain alcohol is both color and
This May, the Rebel® team at Lux Row Distillers™ partnered with longtime friend/Instagram influencer/motorcycle builder John Ryland from Classified Moto to sponsor the 2022 Rebel 100 Minibike Race. Held at the Rebel 100 Track at Bob’s Cycle Barn in Richmond, Virginia, the event featured five teams of 10 racers. Ryland’s group of friends and acquaintances
After nearly 33 years in various roles at Luxco®, Utility A worker Tracie Becherer called it a career this spring. Initially hired in July of 1989 as a seasonal miscellaneous inspector, Tracie officially joined the Luxco team later that year. Over the next two years, she worked her way up and held the Utility A
This spring, Luxco® Production Scheduler and Export Coordinator Heather Jennings celebrated her 25th anniversary with the company. She was honored by fellow employees and received her 25th Anniversary Rolex at a catered luncheon at Luxco’s Maryville Center office. Luxco Operations Manager Kristen Rickermann had this to say: “Heather is the rock of our department. Through
Donald Schnell joined Luxco® in April 2016 as a Quality Control Technician and currently serves as a Quality Control Manager. His work is far-reaching–managing quality control production efforts in St. Louis, Cleveland, and Kentucky for Lux Row Distillers™ and the Limestone Branch Distillery™. His oversight includes raw-material-supplier relations, fitness and quality trials, product testing, ensuring
