LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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December 27, 2016

Luxco® in the Community

Luxco sponsored the Arch Grants Gala this year, celebrating the organization’s fifth anniversary and naming this year’s honoree. Arch Grants is a nonprofit organization that accelerates economic development by providing grants and pro-bono support services to entrepreneurs in St. Louis. The organization is crucial in attracting innovative entrepreneurs to the region and to inspire the next generation of civic leaders.

December 26, 2016

Lux Row Distillers News

Construction at Lux Row Distillers is full speed ahead! The grading of the area is complete, as are the foundations and footings on which the building will eventually sit. All of the underground utilities are in place as well as the electrical framework, and the gravel base for roads and parking lots have also been finished. In the coming weeks, the steel work will be finalized, creating the main framework of beams and columns for the building.

December 24, 2016

Whiskyfest & Whiskey in the Winter

It’s no secret that Luxco’s whiskey portfolio is receiving more attention year over year. One way for us to highlight these brands is through trade shows and activations dedicated solely to whiskey in order to interact directly with those who feel passionate about the spirit. In the month of November, we had a strong presence at two well-known events – WhiskyFest and Whiskey in the Winter.

December 23, 2016

Exotico® Tequila Continues to Grow

As one of Luxco’s focus brands in 2016, Exotico® Tequila launched a concentrated marketing campaign this summer in three key markets: Dallas, Denver, and Chicago. Debuting its new creative look, the campaign involved a large-scale experiential sampling program and strategic placement of radio ads around key holidays

December 22, 2016

Our Chairman Has Something to Say

Congratulations to Rob Boas on being awarded the Paul A. Lux Award. Since Luxco’s purchase of Paramount Distillers in late 2011, Rob has been a great leader in heading up all of our efforts in Cleveland. He has carried the Luxco flag proudly and has worked closely alongside David, Chris, and Craig to accomplish some rather lofty capital projects and production requirements. All along, he simply did his job and got it all done…on time! Well done Rob!

October 10, 2016

40 YEARS AND COUNTING: DALE NAUMANN

You could call him Luxco’s jack of all trades, but most refer to him as Dale Naumann. Having worked on the line, in bottle dumping, in processing mixing juice, and currently on the palletizer, Dale has performed nearly all of the warehouse jobs at Luxco.

October 8, 2016

LUXCO WINS AT WINCO

A privately held and predominately employee-owned American supermarket, WinCo Foods is based out of Boise, Idaho with 109 locations throughout the United States. With several of Luxco’s brands placed in a large number of their locations, WinCo plays a crucial role as a retailer for many of Luxco’s top performers.

October 7, 2016

LORD CALVERT® AND DUCKS UNLIMITED® FORM PARTNERSHIP

Ducks Unlimited®, the world’s leader in wetlands and waterfowl conservation, joins Lord Calvert® Canadian Whisky in a newly announced partnership that celebrates both brands’ shared passion for the outdoors as well as their strong Canadian heritage.

October 6, 2016

YELLOWSTONE® LIMITED EDITION KENTUCKY STRAIGHT BOURBON

Almost two years ago, Luxco began its partnership with Limestone Branch Distillery, a family-owned craft distillery in Lebanon, Kentucky operated by brothers Steve and Paul Beam. With a history of distilling on both sides of their family – Beam and Dant – the brothers are seventh-generation distillers. One of the main goals of the partnership was to bring Yellowstone® Kentucky Straight Bourbon back to its roots and continue to craft the finest bourbon.

October 5, 2016

REBEL YELL® BOURBON LAUNCHES 10-YEAR SINGLE BARREL

Rebel Yell® has had an ace in its back pocket for a while now. That unknown wildcard is the all-new, meticulously aged Rebel Yell 10-Year Bourbon. Not only is this ultra-premium bourbon of the highest drinking quality, it is also a magnificent shelf piece and collector’s item for true bourbon connoisseurs.

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