Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

April 5, 2017


Things are happening at Lux Row Distillers! In late December, the steel beams that will frame and support the distillery were secured, and the masonry for the elevator and still tower were completed.

April 3, 2017


Happy 2017 to everyone, and I hope you had a great holiday and New Year! It’s hard to believe that March is already upon us. Thanks to all Luxco staff, vendors, suppliers, distributors, and retailers for your assistance towards another successful 2016 for Luxco.

March 2, 2017


Progress is being made at Lux Row Distillers construction site – and today a major milestone has been achieved – the distillery’s all copper column still from Vendome Brass and Copper Works has been installed. With its base, the still stands at 43 feet and weighs 6,293 pounds, with a 36-inch diameter.

January 6, 2017

Employee Spotlight Alex Kaiser

Originally from Collinsville, Illinois, Alex Kaiser began working at Luxco’s Kemper facility in August 2016. His main responsibility is inspecting product to ensure it is up to standard. He worked closely with the Lord Calvert Ducks Unlimited decanters this fall – unpacking, labeling, and stacking on pallets for distribution. Recently, he has been working on the D line, inspecting product as it comes off the production line and then packing it for shipment.

January 5, 2017

Employee Spotlight Joyce Freiberger

Joyce joined Luxco this past August in the newly created position of Trade Marketing Manager. On a day-to-day basis, she manages value and sales-owned brands, works closely with Field Marketing Managers on creative execution, as well as coordinates sourcing and manages relationships with vendors.

January 4, 2017

Annual Sales & Marketing Conference

This fall, the sales and marketing divisions gathered in St. Louis to discuss 2017 brand objectives and sales strategies at Luxco’s annual Sales and Marketing Conference. This event is always a great way for new hires to meet the team, as well as for sales and marketing to come together to talk through ideas and identify priorities for the coming year.

January 3, 2017

KMOX Profiles: Donn Lux

Our Chairman and CEO Donn Lux joined Debbie Monterrey at KMOX for a feature story on Luxco and its brands, the new Lux Row Distillery and trends in the spirits business. Listen to the interview here.

El Mayor® Tequila Continues to Impress

El Mayor® Tequila was recognized for its excellence in quality at the annual Spirits Selection by Concours Mondial de Bruxelles, one of the world’s most prestigious spirits competitions. El Mayor’s Destiladora González González was the only distillery to win Gold in three variants at the award competition.

January 2, 2017

Pearl® Vodka Rocked Loufest 2016

In September, Pearl® Vodka encouraged music lovers to sip local as one of the main sponsors at LouFest, the region’s most popular music festival that takes place right in Pearl’s hometown – St. Louis, Missouri. The festival draws more than 40,000 attendees over a two day period of outdoor fun and live music.

December 31, 2016

Paul A. Lux Award

The Paul A. Lux Award was created in 2008 to recognize valuable individuals for outstanding achievement, dedication, integrity, and commitment to Luxco. The award was named after Paul A. Lux, the founder of Luxco/DSC, as a tribute, honoring his vision and legacy.

December 30, 2016

After 44 Years of Service, Cleveland Receptionist Deneice Voss is Retiring

Deneice Voss is a well-known personality at Luxco’s Cleveland division. Having worked there for 44 years, she has seen most of her co-workers join the company and even had a hand in hiring some of them. After high school, Deneice worked for the FBI and then a printing and office supply company before joining what was then called Paramount Distillers in Cleveland in December of 1972. When she joined the company, she was an administrative assistant to the president, Robert Gottesman, where she assisted with daily tasks, as well as helped interview
potential employees.