LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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July 8, 2016

ARE YOU REBEL ENOUGH?

Rebel Yell® is proud to introduce two new flavors to the brand’s portfolio with the introduction of Rebel Yell® Ginger Whiskey and Rebel Yell® Root Beer Whiskey. Bottled at 70 proof, Rebel Yell® Ginger and Root Beer Whiskies hit the market in April and May of 2016 respectively, offering an opportunity to gain attention from new millennial drinkers and continue the brand’s explosive sales growth with two new varieties in distribution.

July 7, 2016

Luxco Expands Portfolio with VEEV® Spirits

Luxco’s latest acquisition is no ordinary liquor brand. VEEV® Spirits, formerly a Los Angeles-based company, was purchased in March from its founders Courtney and Carter Reum. VEEV® offers an all-natural product lineup including VEEV® Spirit, a 70 proof vodka alternative, and VitaFrute Cocktails by VEEV®, the first line of certified organic ready-to-drink cocktails.

July 6, 2016

Luxco Celebrates New Distillery With Groundbreaking Ceremony

Wearing hard hats and holding shovels, Donn, Michele, and I were able to represent our Luxco team and join this distinguished group in breaking ground on the property, marking the official launch of this exciting new venture for Luxco. We were pleased to be able to share this special moment with our colleagues in the bourbon industry as well.

May 9, 2016

Luxco Breaks Ground on Bardstown Distillery

Gov. Matt Bevin joined local officials and executives from Luxco, a distilled spirits company, in breaking ground on an approximately $30 million distillery in Bardstown that will create 34 full-time jobs.

April 18, 2016

EMPLOYEE SPOTLIGHT – DAWN BROWN

October 13, 1997 proved to be a fateful day for Luxco’s very own Dawn Brown. That day began Dawn’s career at Luxco, and would prove to be exactly what her profession had in store for her.

April 16, 2016

REBEL YELL CONTINUES TO PUSH THE MARKETING ENVELOPE

Ibotta is a mobile rebate service that gives consumers the chance to save money and earn cash rewards by performing free tasks via their mobile app. Last year Rebel Yell teamed up with Ibotta, aiming to expand our consumer reach and engagement.

April 15, 2016

REBEL YELL LAUNCHES IN THE UK

January marked the beginning of a new era for the Rebel Yell brand as it was formally launched in the United Kingdom by premium independent distributor, Cellar Trends. A family-owned business, Cellar Trends is a distributor that builds premium brands and focuses on delivering high-quality drinking experiences to even the most discerning of connoisseurs.

April 14, 2016

MAS TEQUILA! 2015 TEQUILA PORTFOLIO SUCCESS

Last year was one of the most successful years yet for Luxco’s tequila portfolio. Exotico and El Mayor experienced huge growth and category performance, outpacing the competition and winning a laundry list of prestigious awards.

April 13, 2016

SERVING WITH PRIDE – THE VETERANS OF LUXCO

For many years, Luxco has actively employed men and women who have served and protected our country in the armed forces. In an effort to meet more qualified ex-servicemen and women to fill openings within our company, we teamed up with military recruiter Bradley Morris, Inc. for a Military Hiring Conference in late 2015.

April 12, 2016

THE LAUNCH OF THE QUIET MAN

Nothing quite solidifies a new brand like successful coast-to-coast launch parties. Making appearances in four key markets (Miami, Chicago, Seattle, and the leading Irish whiskey market, Boston), The Quiet Man Irish Whiskey was anything but quiet.

April 11, 2016

INTRODUCING BLOOD OATH PACT NO. 2

Pact No. 2 is a masterful union of three well-bred bourbons ranging in age from seven to eleven years. Enjoy Blood Oath Pact No. 2 while it lasts – this rare bourbon will never be made again.

April 9, 2016

NEW LOOK FOR OHIO FAVORITES

“We are very excited for the package refresh on Colonial Club and LaSalle,” says Pat O’Sullivan, Executive Vice President of Sales, Heidelberg. “It will grow awareness and ignite new distribution and display opportunities on our two largest-selling spirit brands.”

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