April 17, 2015
EL MAYOR INTRODUCES LIMITED BARREL-SELECT PROGRAM
Our Master Distiller, Rodolfo González, has personally selected a limited number of exceptional barrels worthy of the exclusive El Mayor Barrel-Select program.
A NEW SHELL FOR A NEW PEARL
All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.
