Rebel® Bourbon and Lux Row Distillers® kicked off 2024 by proudly becoming the official bourbon of Richard Childress Racing (RCR), the No. 8 Chevrolet and two-time NASCAR Cup Series Champion Kyle Busch. This official sponsorship includes Rebel Bourbon full-wrap branding of the No. 8 Chevrolet during multiple 2024 and 2025 NASCAR Cup Series season races
To say Luxco’s Sales Enablement Team has been busy in 2024 would be an understatement. The three-person team, led by Managing Director Matt Ward, is responsible for implementing a nationwide on- and off-premise tasting-program strategy for Luxco® focus brands. In addition, they are working tirelessly to incorporate measurement and actionable insights into all endeavors with
In an exciting start to 2024, Luxco® expanded its family of branded spirits with new expressions and limited-allocation offerings that debuted during the first half of the year. Penelope® Bourbon Penelope Bourbon Tokaji Cask Finish The award-winning Penelope Bourbon Tokaji Cask Finish is the third installment in the brand’s Cooper Series. The limited-allocation rye whiskey
Limestone Branch Distillery® in Lebanon, Kentucky, and Lux Row Distillers® in Bardstown, Kentucky, have been bustling with activity this year. To accommodate visitors and the growing demand for their award-winning products, both distilleries have made several enhancements. Limestone Branch Distillery In April, Limestone Branch opened the Stephen B. Beam Tasting Lodge, a new 1,250 square-foot
It was an experience to remember. El Mayor® Tequila was the only spirits exhibitor at the Bollare Desert Dreams influencer event – a three-day exclusive sampling and gifting experience for social content creators held March 26-28 in Los Angeles ahead of the famous Coachella Music and Arts Festival. El Mayor was featured alongside some of
For another consecutive year, Luxco® brands earned top honors at the oldest and largest spirits competition of its kind. In its largest year yet with over 5,500 entries across hundreds of categories, the 2024 San Francisco World Spirits Competition awarded nine GOLD and six DOUBLE GOLD medals to Luxco brands across a variety of categories.
Jasmine Clark joined Luxco® in March 2022 as an Ambassador at Lux Row Distillers® in Bardstown, Kentucky. She currently serves as Lead Ambassador at the distillery, where she oversees the delivery of merchandise and product for the Lux Row Visitor Center and ensures the needs of guests are met. It’s a fast-paced, multifaceted job that
Bridget Fitzgerald joined Luxco® in June 2023 when Penelope® Bourbon was acquired. She currently serves as a Field Sales and Event Execution Manager, which is part of The Sales Enablement Team. In her role, she provides support to the sales team for the company’s off-premise tasting program for Penelope and other focus brands. In addition,
Editor’s note: We believe it’s important to celebrate the lives of people like Clarence. This remembrance is from Norman Miller, director at Niche Drinks. All at Niche Drinks were saddened to learn of the sudden passing of our colleague, Clarence Henderson, on June 5, 2024 following a short illness. Clarence joined Leckpatrick Dairies in 1977
