LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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October 12, 2015

Tales of the Cocktail

From July 15-19, New Orleans, Louisiana was the site of Tales of the Cocktail®, the world’s premier cocktail festival. The international spirit community came together to discover what’s now, what’s new and what’s next in bartending … and more than 500 of them discovered how they could make it their own with Everclear.

October 11, 2015

30th Anniversary Theresa Koester

Theresa Koester has “grown up” at Luxco. She started at the company on August 12, 1985, at the age of 25, after working as an airplane mechanic in the U.S. Air Force. She has spent the last thirty years working in the bottle shop, on the lines, in shipping and in the warehouse. A typical

October 10, 2015

Welcome Greg Mefford

Greg Mefford was a consultant for Luxco for about a year before joining the team on March 1, 2015 as International Sales Director. “I consulted my way into a job, although that wasn’t the intent,” he says with a laugh.

October 9, 2015

Pearl Holiday Flavors

Pearl is launching two new holiday flavors for 2015: Pumpkin Spice and Chocolate Hazelnut. These are a limited-time offer, just for the holiday season, and only available in 750 mL bottles.

October 8, 2015

Pearl Ambassador Program

From May through September Pearl Vodka hit the streets of Denver and Indianapolis with experiential ambassador teams. The goal for Pearl was to connect and engage with consumers and to create buzz around the new summer flavors; Strawberry Basil, Lime Basil, and Vanilla Bean. The teams of ambassadors held activations in on premise and off premise accounts in both cities. During the activations they were able to capture images, get valuable feedback on the brand, and also connect with consumers through conversation allowing them to try the new flavors before they bought.

Celebrate the Irish Way with Saint Brendan’s® Holiday Flavors

Saint Brendan’s is proud to introduce two new limited-edition flavors for 2015: Salted Caramel and Peppermint Bark. Both have the same incomparable ingredients as our original Irish Cream, but with a seductive twist you can’t resist.  Salted Caramel: Combines smooth aged premium Irish Whiskey with rich, buttery cream and toasted notes of lush, salted caramel

September 30, 2015

El Mayor … Handcrafted Legacy

This exciting campaign will focus on the arduous process that’s followed day-in and day-out to create El Mayor. Through the use of dramatic, portrait-like imagery, consumers will see the people, tradition and effort involved in creating each bottle of this premium tequila.

August 28, 2015

Introducing El Mayor A Handmade Legacy

From Field to Bottle, this video focuses on the arduous process that’s followed day-in and day-out to create El Mayor by celebrating the people, tradition and effort that makes this tequila truly special.

July 6, 2015

TWENTY-FIVE YEARS OF MEMORIES

Nancy Stanovsky joined Luxco on June 4th, 1990, as an Administrator in the Sales Department, eventually moved to Operations, and most recently to our Finance Department, where she is the Sales and Compliance Administrator.

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