The rowdy, rebellious spirit you know has been refashioned for a new era! The Rebel Yell®; storied legacy dates back to 1849. More than 150 years later, Rebel Yell is bridging the gap between its proud heritage and modern tastes with two brand-new innovations.
The premise of The Weather Channel’s “Fat Guys in the Woods” television show is simple: Take three “average Joes” and send them out into the wilderness – that bug-infested place with no couches or potato chips – where they will learn to survive without life’s creature comforts. (Read: No Blood Oath bourbon allowed.)
For men 25-54 seeking higher end, more flavorful bourbons with an authentic brand heritage. David Nicholson is the bourbon that delivers an upscale look and offers a smooth, premium taste.
Bob Frenz began working for Luxco in September of 1982. He’s worked in various positions in the plant, performing miscellaneous jobs in the very beginning before moving on to A rate, processing and running the palletizer.
Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the international spirits community for five days of what’s now, what’s new and what’s next in bartending.
Ray and his wife Jeanine will enjoy the seven-day, six-night Pampering Getaway, which includes a stay at Castlemartyr Castle and a tour of the Saint Brendan’s® facility in Derry.
Thanks to a pivotal game-five victory by the St. Louis Blues over the Chicago Blackhawks on April 9th, Luxco was awarded the Black’N’Blue Cup Trophy – a coveted new award representing the regular season rivalry between the St. Louis Blues (Luxco) and the Chicago Blackhawks (Wirtz Beverage).
One of Eli Cannon’s favorite memories of working at Luxco was his very first – when Paul Lux hired him to work for the company in April of 1969.
I met Jerry Brey in 1990 at my first David Sherman Annual meeting at Innisbrook Resort in Tampa, Florida. I didn’t know anyone and uncertain on what to expect. Jerry came up to me at baggage claim, introduced himself and said, “come on kid follow me.” I see it as if it was yesterday.
The El Mayor Ambassador Program is designed to introduce consumers, vendors and distributors to the El Mayor brand. Prior to tasting events, there will be promotional social media posts and PR outreach to local food and beverage editors.
El Mayor Tequila, Exotico Tequila and Pearl Vodka earned eight awards at the 7th annual Spirits International Prestige (SIP) Awards competition held May 31, 2015, in Newport Beach, California.
Catering to the opinions and palates of the consuming public, the Spirits International Prestige (SIP) Awards present a unique, spirit-judging competition, unaffected by industry bias.
All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.
