LUXCO NEWS

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June 29, 2015

Luxco Brands Win Top Honors at SIP Awards

El Mayor Tequila, Exotico Tequila and Pearl Vodka earned eight awards at the 7th annual Spirits International Prestige (SIP) Awards competition held May 31, 2015, in Newport Beach, California.
Catering to the opinions and palates of the consuming public, the Spirits International Prestige (SIP) Awards present a unique, spirit-judging competition, unaffected by industry bias.

A NEW SHELL FOR A NEW PEARL

All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.

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