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May 27, 2014

Saint Brendan’s Irish Cream Wins Top Honors at SIP Awards

Saint Brendan’s Irish Cream earned the Platinum – Best of Class award at the 2014 SIP Awards spirits competition. The product, made in Ireland and imported by St. Louis-based Luxco, took top honors in the coffee/cream/dairy/egg liqueur category of the competition.

LUXCO COZIES UP BY THE CAMPFIRE FOR A GOOD CAUSE

Camp for All Kids, an organization that promotes and facilitates racial diversity by sending kids from underprivileged communities to overnight summer camp, recently held a new, unique event, with the help of Luxco, called Cocktails Around the Campfire.

LUXCO HOSTS GLAZER’S INDIANA

Luxco happily hosted representatives from Glazer’s Indiana recently to give them a rundown of how Luxco operates, provide an overview of the year to come, and to have some fun around St. Louis.

LUXCO SUPPORTS ATHLETES FOR ANIMALS

Luxco recently supported two marquis events for an organization that supports the welfare of homeless companion animals across the country called Athletes for Animals. This organization was started by Kelly Backes and her husband David, a professional hockey player and captain of the St. Louis Blues.

Marketing Infusions with Steve Einig, CMO – Q1 2014

Last quarter I discussed Marketing’s core responsibility of brand plan development. In follow up to that topic, what exactly is brand building and how do we develop brands in today’s digital world?  The other day, I left home to go to work and realized I needed gas – fast! My route to work goes past many gas stations

PEARL® GEARING UP FOR A RARE ESCAPE

The icy chill of the winter months has been brutal for much of the country. Everyone seems to be clamoring for a break from the weather, and people everywhere are calling for someone to provide them with the relaxing vacation they desire. Now, Pearl Vodka has just the answer!

SALVADOR’S GETS A TOP SHELF BOOST

This summer, consumers who enjoy the taste of our Original 26 proof formula will get a little something extra with their purchase – a chance to taste Salvador’s Top Shelf Margarita!

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