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April 2, 2014

Marketing Infusions with Steve Einig, CMO – Q1 2014

Last quarter I discussed Marketing’s core responsibility of brand plan development. In follow up to that topic, what exactly is brand building and how do we develop brands in today’s digital world?  The other day, I left home to go to work and realized I needed gas – fast! My route to work goes past many gas stations

PEARL® GEARING UP FOR A RARE ESCAPE

The icy chill of the winter months has been brutal for much of the country. Everyone seems to be clamoring for a break from the weather, and people everywhere are calling for someone to provide them with the relaxing vacation they desire. Now, Pearl Vodka has just the answer!

SALVADOR’S GETS A TOP SHELF BOOST

This summer, consumers who enjoy the taste of our Original 26 proof formula will get a little something extra with their purchase – a chance to taste Salvador’s Top Shelf Margarita!

Hot Brand of the Quarter – Lady Bligh!

As the doldrums of winter start to fade and people begin to emerge from the isolation of their cold weather hibernation, Lady Bligh Rum is the perfect catalyst to help start the thaw and spark the Spring and Summer party season!

LUXCO COZIES UP BY THE CAMPFIRE FOR A GOOD CAUSE

Camp for All Kids, an organization that promotes and facilitates racial diversity by sending kids from underprivileged communities to overnight summer camp, recently held a new, unique event, with the help of Luxco, called Cocktails Around the Campfire.

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