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April 2, 2014

Marketing Infusions with Steve Einig, CMO – Q1 2014

Last quarter I discussed Marketing’s core responsibility of brand plan development. In follow up to that topic, what exactly is brand building and how do we develop brands in today’s digital world?  The other day, I left home to go to work and realized I needed gas – fast! My route to work goes past many gas stations

LUXCO COZIES UP BY THE CAMPFIRE FOR A GOOD CAUSE

Camp for All Kids, an organization that promotes and facilitates racial diversity by sending kids from underprivileged communities to overnight summer camp, recently held a new, unique event, with the help of Luxco, called Cocktails Around the Campfire.

February 13, 2014

Saint Brendan’s Shot Glasses on ShopLuxco

Just in time for St. Pat’s day, you can purchase a case of 72 St. Brendan’s Shot Glasses for $74.95 on ShopLuxco.com. Place your order by Monday, Feb. 17th for delivery by Monday, March 10th.

February 11, 2014

It’s Back! Purple Passion Ready to Re-Launch

Introducing the re-launch of the original formula of Purple Passion! This revival will take the place of the current formula and packaging, and includes an improved, carbonated taste, enhanced packaging, and focused support to help you sell-in this new SKU.

January 8, 2014

2014 Rebates Now Available to Order

The 2014 Spring/Summer rebates are now available for ordering on the new www.ShopLuxco.com and allocated to each DM accordingly. You can access these via the “Shop By Product” link in the top navigation, and must be logged in to view.

Saint Brendan’s St. Pat’s Day Promotion

This year, Luxco Marketing is offering a program to help you sell-in more cases and increase off-premise placement. Program items include; fun branded items targeted for on-premise distribution and impactful case cards and shelf talkers for off-premise.

December 30, 2013

Luxco Launches New Luxco.com, Dashboard, and Merchandise Store

Luxco has always prided itself on being on the cutting edge of technology and ensuring its digital presence is felt throughout the industry. The next generation of Luxco’s digital world is certainly no exception!

Introducing the all-new Luxco.com, Trade Dashboard, and ShopLuxco.com Merchandise Stores!

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