Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

October 9, 2015

Pearl Holiday Flavors

Pearl is launching two new holiday flavors for 2015: Pumpkin Spice and Chocolate Hazelnut. These are a limited-time offer, just for the holiday season, and only available in 750 mL bottles.

October 8, 2015

Pearl Ambassador Program

From May through September Pearl Vodka hit the streets of Denver and Indianapolis with experiential ambassador teams. The goal for Pearl was to connect and engage with consumers and to create buzz around the new summer flavors; Strawberry Basil, Lime Basil, and Vanilla Bean. The teams of ambassadors held activations in on premise and off premise accounts in both cities. During the activations they were able to capture images, get valuable feedback on the brand, and also connect with consumers through conversation allowing them to try the new flavors before they bought.

Celebrate the Irish Way with Saint Brendan’s® Holiday Flavors

Saint Brendan’s is proud to introduce two new limited-edition flavors for 2015: Salted Caramel and Peppermint Bark. Both have the same incomparable ingredients as our original Irish Cream, but with a seductive twist you can’t resist.  Salted Caramel: Combines smooth aged premium Irish Whiskey with rich, buttery cream and toasted notes of lush, salted caramel

September 30, 2015

El Mayor … Handcrafted Legacy

This exciting campaign will focus on the arduous process that’s followed day-in and day-out to create El Mayor. Through the use of dramatic, portrait-like imagery, consumers will see the people, tradition and effort involved in creating each bottle of this premium tequila.

August 28, 2015

Introducing El Mayor A Handmade Legacy

From Field to Bottle, this video focuses on the arduous process that’s followed day-in and day-out to create El Mayor by celebrating the people, tradition and effort that makes this tequila truly special.

July 6, 2015


Nancy Stanovsky joined Luxco on June 4th, 1990, as an Administrator in the Sales Department, eventually moved to Operations, and most recently to our Finance Department, where she is the Sales and Compliance Administrator.


The rowdy, rebellious spirit you know has been refashioned for a new era! The Rebel Yell®; storied legacy dates back to 1849. More than 150 years later, Rebel Yell is bridging the gap between its proud heritage and modern tastes with two brand-new innovations.

July 5, 2015


The premise of The Weather Channel’s “Fat Guys in the Woods” television show is simple: Take three “average Joes” and send them out into the wilderness – that bug-infested place with no couches or potato chips – where they will learn to survive without life’s creature comforts. (Read: No Blood Oath bourbon allowed.)

July 4, 2015


Bob Frenz began working for Luxco in September of 1982. He’s worked in various positions in the plant, performing miscellaneous jobs in the very beginning before moving on to A rate, processing and running the palletizer.


For men 25-54 seeking higher end, more flavorful bourbons with an authentic brand heritage. David Nicholson is the bourbon that delivers an upscale look and offers a smooth, premium taste.