LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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July 23, 2018

LIMESTONE BRANCH DISTILLERY HOSTS THE LUXCO® SALES TEAM

While in Kentucky for the Lux Row Distillers™ grand opening, the Luxco® sales team spent a morning at Limestone Branch Distillery, where they learned more about the distillery’s portfolio of products. The group toured the distillery, led by Ambassador Stephen Fante and Limestone Branch Head Distiller Steve Beam, before tasting some of their Kentucky-only blends.

OUR CHAIRMAN HAS SOMETHING TO SAY

Let me first congratulate Randy and Glenn on their respective anniversaries (page 9)!  We have such a great group of individuals (and families!) that have all practically grown up together here at Luxco®. It seems the multi-decade anniversaries just keep coming and coming which is a pleasure to witness and to be a party to.

LUXCO® SPONSORS AND SUPPORTS WOMEN OF THE VINE AND SPIRITS

Once again, Luxco® was a silver sponsor for the Women of the Vine and Spirits Global Symposium – an organization focused on the empowerment and advancement of women in the alcoholic beverage industry. Attendees met and networked with influential women in the industry, including senior executives, marketing professionals, on- and off-premise managers, and bartenders. The

April 6, 2018

YELLOWSTONE® BOURBON SUPPORTING AMERICA’S NATIONAL PARKS

This year, Yellowstone® Bourbon will be launching a cause marketing program that harkens back to its iconic roots, as the bourbon was originally named after Yellowstone National Park in 1892. There are over 400 National Park sites across the country, and together they welcome more than 300 million visitors per year! Yellowstone Bourbon and Limestone

BLOOD OATH® PACT NO. 4

The 2018 Blood Oath® release, Pact No. 4, is a masterful union of three well-bred Kentucky straight bourbons that come together for a unique and complex flavor profile. The first is an extra aged 12-year-old bourbon that provides a mellow, smooth finish with deep oak undertones, while the second is a rich 10-year-old bourbon that

EMPLOYEE SPOTLIGHT: SCOTT SOWLES – IT SPECIALIST

Born in Colorado Springs, Colorado, IT Specialist Scott Sowles has lived in 49 of the 50 states, thanks to being a military brat, he says. After settling down in Missouri in 1993, Scott is proud to call St. Louis home. He has worked in Luxco®’s IT department since 2010, where his primary responsibilities are to

LUXCO® BRANDS RACKING UP INDUSTRY AWARDS

The awards just keep coming for our Luxco® brands! The 2018 Growth Brand Awards from Beverage Information Group includes awards for Rebel Yell® Whiskey, Exotico® Tequila, Juarez® Tequila, and Ezra Brooks® Whiskey. These brands will be featured in the March/April issues of Beverage Dynamics, Cheers, and StateWays and recognized by the industry at the next

CRAFTING COCKTAILS AT THE SAN ANTONIO COCKTAIL CONFERENCE

Limestone Branch Distillery mixed, poured, and sipped with some of the country’s top bartenders and cocktail aficionados at the San Antonio Cocktail Conference (SACC) in January. During the Saturday Tasting Suites, Limestone Branch Distillery Ambassador, Stephen Fante, captivated audiences with the distillery and brand story, while Master Distiller, Steve Beam, explained the intricacies of craft

LUXCO® IN THE COMMUNITY REMEMBERING JERRY BREY

Jerry Brey was a beloved member of the Luxco® community throughout the 36 years he worked for the company, and one of the few employees in the company’s history lucky enough to work for all four generations of Luxco owners. Whether he was running distributor houses for the Lux family in Missouri, overseeing the Midwest

DENVER INDUSTRY NIGHT CELEBRATING EXOTICO® TEQUILA

Cocktails, performers, and interactive branded elements brought Exotico® Tequila to life at the Exotico Tequila Industry Night in Denver, Colorado this winter. Held at Ophelia’s Electric Soapbox, the event supported RNDC Colorado – and the key accounts that helped get them there – in exceeding their 2017 goal by hitting approximately 20,000 cases. More than

SALVADOR’S® LAUNCHES TWO NEW EXCITING FLAVORS

Everyone’s favorite ready-to-drink margaritas, Salvador’s®, is launching two new innovative flavors to join its lineup of cocktails – Spicy Lime Margarita and Top Shelf Strawberry Margarita. The Spicy Lime Margarita is the newest addition to Salvador’s flagship line of products. Made with tequila and triple sec, it offers just the right kick of spice and

REBEL YELL® LAUNCHES REBEL & RECORDS CONTEST

Rebel Yell® Bourbon is now spinning its nationwide Rebel & Records Contest, inviting Rebel Yell fans to share a photo of themselves “Letting Your Rebel Spirit Be Heard” to www.rebelandrecords.com for a chance to win one of more than 1,000 music-themed prizes. Three grand prizes will be awarded based on creativity, uniqueness, personality, communication of

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