LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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April 2, 2014

Hot Brand of the Quarter – Lady Bligh!

As the doldrums of winter start to fade and people begin to emerge from the isolation of their cold weather hibernation, Lady Bligh Rum is the perfect catalyst to help start the thaw and spark the Spring and Summer party season!

LUXCO COZIES UP BY THE CAMPFIRE FOR A GOOD CAUSE

Camp for All Kids, an organization that promotes and facilitates racial diversity by sending kids from underprivileged communities to overnight summer camp, recently held a new, unique event, with the help of Luxco, called Cocktails Around the Campfire.

LUXCO SUPPORTS ATHLETES FOR ANIMALS

Luxco recently supported two marquis events for an organization that supports the welfare of homeless companion animals across the country called Athletes for Animals. This organization was started by Kelly Backes and her husband David, a professional hockey player and captain of the St. Louis Blues.

LUXCO HOSTS GLAZER’S INDIANA

Luxco happily hosted representatives from Glazer’s Indiana recently to give them a rundown of how Luxco operates, provide an overview of the year to come, and to have some fun around St. Louis.

Marketing Infusions with Steve Einig, CMO – Q1 2014

Last quarter I discussed Marketing’s core responsibility of brand plan development. In follow up to that topic, what exactly is brand building and how do we develop brands in today’s digital world?  The other day, I left home to go to work and realized I needed gas – fast! My route to work goes past many gas stations

SALVADOR’S GETS A TOP SHELF BOOST

This summer, consumers who enjoy the taste of our Original 26 proof formula will get a little something extra with their purchase – a chance to taste Salvador’s Top Shelf Margarita!

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