The year 2014 will mark the 50th Anniversary of Lord Calvert Canadian Whisky being a true 100% Canadian Whisky. What may sound odd at first, for a brand that’s legacy dates back to 1890, makes more sense when you understand the full history of the brand.
In late October, Donn had the chance to visit our importers in Tokyo, Japan. The Royal Liqueur Company is the importer of St. Brendan’s and has developed a small business there in the culinary market. Our main importer is the Fuji Company, who imports the full line of Ezra Brooks whiskies.
Luxco has always prided itself on being on the cutting edge of technology and ensuring its digital presence is felt throughout the industry. The next generation of Luxco’s digital world is certainly no exception!
Introducing the all-new Luxco.com, Trade Dashboard, and ShopLuxco.com Merchandise Stores!
In this edition of Marketing Infusions, Steve Einig, Chief Marketing Officer, breaks down 2013 efforts and marketing and brand plans for 2014 and beyond.
As Luxco has redefined our Mission and Values, we realize that everything we have done and everything we will do requires us to work hard, think outside the box, and continuously challenge our perceived limitations. Molly Culver, Marketing Assistant for Dark Spirits, recently competed in not ONE, but TWO ultra-marathons! Her experience greatly reflects what Luxco is doing as a company.
As Luxco’s size, relevance, and brand portfolio has grown and evolved through the years, reevaluating our corporate objectives and aspirations is a necessity to continue our successful path into the future.
Luxco’s success and culture have been built by the work of many, and that is why, in 2013, Donn awarded the Paul A. Lux award to the entire Luxco family, recognizing the power of the collective Luxco spirit rather than an individual contributor.
Welcome to the all-new Trade Dashboard! This new tool gives our partners a new platform to communicate our corporate objectives and brand initiatives. Now you can access all of the tools you need to sell Luxco’s innovative portfolio of brands!
Order P.O.S. and promotional items for Luxco’s core brands via the new ShopLuxco.com. More items will be gradually added throughout the year that cater to brand promotions, selling seasons and holidays.
The pride we have in Saint Brendan’s resonates in the care we exhibit with each bottle. We use only the finest, natural ingredients — free of artificial preservatives, flavors and coloring. That is why it continues to outpace the Irish Cream Category!
Being recognized as an expert in any field for 61 years of your life requires dedication, savvy, intelligence, and an overall likability – and Bob Manchick encapsulates all of those traits and more for the beverage alcohol industry.
Luxco recently welcomed members of Wirtz Distributing to St. Louis to give them an opportunity to see the inner workings of what makes Luxco tick, and meet some of our team members.
