Dos Primos® Tequila co-founder and country star Thomas Rhett resumed touring this year, and the brand made the most of it. In select markets, Dos Primos supported the tour with paid media, branded truck wraps, and on-and off-premise events. Throughout the tour, Thomas Rhett frequently promoted thebrand on social media and wore brand merchandise to
At a dinner attended by senior Luxco® leadership, MGP COO and President of Luxco Branded Spirits David Bratcher presented the 2021 Paul A. Lux Award to Jon Stowell, Luxco’s Northwest Division Manager responsible for territories including Idaho, Montana, Oregon, Utah and Wyoming. Nominated by his peers, Jon received the celebrated annual award – a glass
Mark your calendars for January 17th, National Bootlegger Day and, more importantly, the Remus Repeal Reserve® Collectible Gift Box launch! This unique collection of limited-release bourbons is housed in a false-book-front gift box reminiscent of a Prohibition-era speakeasy. It features four 375mL bottles of Remus Repeal Reserve – from Series I, II, III, and IV.
Following are examples of what some of the Luxco® sales and brand teams are doing to grab attention at retail. Lux Row Distillers™ in Florida Total Wine & More customers in Florida couldn’t help but notice standalone towers designed to look like the iconic still at Lux Row Distillers and featuring 11 different Lux Row
Sharon Osburg celebrated her 25th work anniversary this September with Luxco®. Sharon started her Luxco career on September 30, 1996, and she has worked on the Utility A-Line for many years. To commemorate the occasion, Luxco Branded Spirits President David Bratcher met with Sharon to make a special presentation, which included a voucher for an
Daniel Jennings began working at Luxco® in 2004 as a shipping supervisor and currently serves as a Logistics Manager, where he oversees shipments to and from Luxco and MGP facilities. During the past 15 years, he’s witnessed and managed a variety of market fluctuations and supply-chain issues. “The toughest part of my job is dealing
Christina Hager joined Luxco® in March 2021 as Brand Ambassador for Lux Row Distillers™ and currently serves as the Merchandising Ambassador for the distillery. Her work involves creating and collaborating with new and existing vendors to provide unique merchandise and specialty items to the visitors of Lux Row Distillers. “My main goals are to identify
It’s hard to believe we are in the third quarter of 2021. This year has been exciting to say the least! Business is strong and growing thanks to the energy and enthusiasm from our employees and business partners. In this newsletter issue, you will learn more about our corporate office move from downtown St. Louis
In January, David Bratcher presented the IT team with managing logistics for moving Luxco’s offices from our former space in downtown St. Louis to our current location at Maryville Centre in St. Louis County. Such a move would allow us to build out our new offices from scratch, creating better utilization of space and a
On May 3, Luxco® pulled up stakes on its downtown headquarters on Clark Ave and moved west to its new headquarters located at 540 Maryville Centre Drive in St. Louis County. The new Luxco headquarters, featuring 9,187 square feet of office and conference space, was designed and built from the ground up to meet the
