What a year we’ve had in 2021! The year brought opportunities, challenges, and ultimately, extraordinary sales success for Luxco. That success can be attributed to a simple constant: TEAMWORK. Despite volume spikes, retail load-ins, supply-chain issues, and even glass shortages, our sales teams, along with our distribution partners, have persevered to push sales to new
This fall, the distilling home of George Remus® Bourbon and Rossville Union® Rye Whiskey in Lawrenceburg, Indiana, wrote a new chapter in its illustrious 174-year history! Ross & Squibb Distillery™ now takes its place next to fellow branded Luxco® distilleries, including Lux Row Distillers™, Limestone Branch Distillery™, Destiladora González Lux, and Green Hat® Distillery. Like
Lux Row Distillers™ – home of Ezra Brooks®, Rebel®, Daviess County®, David Nicholson®, and Blood Oath® bourbon brands – is undergoing a $4 million expansion to allow the distillery to operate 24 hours per day and increase its capacity by 75 percent. With more than 18,000 square feet, ten barrel warehouses at capacity, and a
This fall, the newest Daviess County® bourbon variant joined the fold. Daviess County Double Barrel Bourbon – a small-batch bourbon featuring the Daviess County brand family’s traditional mixed mash bill and finished in fresh Missouri White Oak barrels with #2 char and toasted heads – hit retail shelves across the country this September. Created by
Two of Luxco’s award-winning distilleries can each chalk up one more distinction: placing among the top honorees in USA TODAY’s annual 10Best Readers’ Choice Awards. Since 2013, USA TODAY has enlisted a group of experts to select the top 20 nominees in contests covering food, drink, lodging, destinations, travel gear, things to do, etc. The
Dos Primos® Tequila co-founder and country star Thomas Rhett resumed touring this year, and the brand made the most of it. In select markets, Dos Primos supported the tour with paid media, branded truck wraps, and on-and off-premise events. Throughout the tour, Thomas Rhett frequently promoted thebrand on social media and wore brand merchandise to
At a dinner attended by senior Luxco® leadership, MGP COO and President of Luxco Branded Spirits David Bratcher presented the 2021 Paul A. Lux Award to Jon Stowell, Luxco’s Northwest Division Manager responsible for territories including Idaho, Montana, Oregon, Utah and Wyoming. Nominated by his peers, Jon received the celebrated annual award – a glass
Mark your calendars for January 17th, National Bootlegger Day and, more importantly, the Remus Repeal Reserve® Collectible Gift Box launch! This unique collection of limited-release bourbons is housed in a false-book-front gift box reminiscent of a Prohibition-era speakeasy. It features four 375mL bottles of Remus Repeal Reserve – from Series I, II, III, and IV.
Following are examples of what some of the Luxco® sales and brand teams are doing to grab attention at retail. Lux Row Distillers™ in Florida Total Wine & More customers in Florida couldn’t help but notice standalone towers designed to look like the iconic still at Lux Row Distillers and featuring 11 different Lux Row
Sharon Osburg celebrated her 25th work anniversary this September with Luxco®. Sharon started her Luxco career on September 30, 1996, and she has worked on the Utility A-Line for many years. To commemorate the occasion, Luxco Branded Spirits President David Bratcher met with Sharon to make a special presentation, which included a voucher for an
Daniel Jennings began working at Luxco® in 2004 as a shipping supervisor and currently serves as a Logistics Manager, where he oversees shipments to and from Luxco and MGP facilities. During the past 15 years, he’s witnessed and managed a variety of market fluctuations and supply-chain issues. “The toughest part of my job is dealing
Christina Hager joined Luxco® in March 2021 as Brand Ambassador for Lux Row Distillers™ and currently serves as the Merchandising Ambassador for the distillery. Her work involves creating and collaborating with new and existing vendors to provide unique merchandise and specialty items to the visitors of Lux Row Distillers. “My main goals are to identify
