LUXCO NEWS

Read Donn’s Q1, 2015 message to see his thoughts on the state of our business, our company, and our industry.

Our Master Distiller, Rodolfo González, has personally selected a limited number of exceptional barrels worthy of the exclusive El Mayor Barrel-Select program.

Paul Lux, Vice President of Meier’s, was recently interviewed by Food & Drink Magazine about why Meier’s has been able to stick around for so long in such a competitive industry.

We are proud to announce the launch of the first iteration of our new limited release, ultra-premium bourbon series, Blood Oath. This brand-new craft bourbon whiskey series is unique to the market, highlighted by a different variant, or “Pact”, each year.

All of the hard work put into planning in 2014 is coming to fruition in 2015. We have every kind of imaginable news for you this year – new packaging, new advertising campaigns, new item introductions, new brand introductions and a whole lot more.

In 1872, the first barrel of Yellowstone bourbon was produced by J. Bernard Dant. Since then the brand has been moved and sold a few times, finally landing in Luxco’s portfolio of fantastic brands. Now, Luxco and the descendants of Mr. Dant have brought Yellowstone back to its roots!

At Luxco’s corporate office, the faint thumping of someone briskly jogging through the office on his way to his next task is a familiar sound that everyone can relate to and associate with one employee – Scott Sowles.

All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.

Joanna Nelson, a member of the Luxco family since 2013, has been an integral part of the business operations since the first day she started!

The sales sheet detailing the El Mayor Barrel Select program is now available on our digital asset manager, as well as on BrandMuscle so you can print.

El Mayor Tequila is a hit with both critics and consumers! Not only is El Mayor gaining traction both on- and off-premise, but now critics are taking notice as well!

Luxco is proud to announce that Rick Przebieda, Luxco’s Executive Director Control States, was recently elected the new Vice Chairman of the Industry Advisory Committee (IAC)!